Key Task

Strategy

Ø Develop a regional marketing plan, aligned with the business strategy and ensure implementation

Marketing Management

Ø Promote a positive brand image that will lead to an increase in the overall subscriber base throughout the country.

Ø Develop content that drives brand awareness, consideration, acquisition, and positive customer behavior.

Ø Ensure the messaging and brand is aligned and drives customer acquisition and retention.

Ø Drive customer education, self-service awareness, and usage through marketing campaigns

Ø Brief BTL agency on campaigns.

Ø Take responsibility for the management of current campaigns and new brand building activities. 

Ø  Deliver on digital assets where necessary, as part of campaign delivery.

Ø  Oversee all marketing production processes from brief to delivery on brand, products, packages, and services campaigns.

Ø Drive awareness of packages offered as well as upgrades and downgrades.

Ø Drive awareness and usage of VAS services/products and other digital platforms across all spheres.

Ø  Drive retail/point of sale branding and marketing collateral and ensure sufficient supplies are available.

Ø  Coordinate all logistics and manage all admin related regional marketing activities.

Ø  Provide reports and feedback to the Senior Marketing Manager and HOD.  

Ø Plan and host regional activation, events etc Remain up to date with marketing best practices. 

Operational Delivery

Ø Implement all marketing plans to promote acquisition and retention.  

Ø Implement all marketing campaigns to promote customer education on packages, contents, self-service for DStv.

Ø Plan, execute, track and report on all marketing campaigns, new products, and services.  

Ø Lead the planning and implementation of region-specific brand activities and ensure alignment with brand objectives.

Ø Liaise with agencies and internal teams regarding on-air material and digital assets. 

Ø Manage brand packages education and upgrades and downgrades (flexibility) marketing campaigns.  

Ø Ensure all marketing campaigns are implemented as per the plan on ATL and BTL- Trade and POS

Reporting

Ø Prepare and present reports on campaign success and regional activities and trends as per the agreed timeline. 

  Stakeholder Management   

Ø Develop relationships regional sales managers, local regulators, amongst others.

Ø Build effective working relationships with existing providers and vendors.

Job Requirements

Qualifications and Experience

Ø Degree in Marketing or equivalent.

Ø 5 years’ experience in a marketing or brand management role from any consumer facing business.

Ø Focus on understanding customer and developing marketing propositions to drive purchase and brand affinity.

Ø Knowledge and understanding of operations, technical, and production background.

Ø Understanding of the model for working and developing campaigns with agencies and management of multiple stakeholders.

Ø Strong understanding of own markets and customers.

Ø Project management knowledge and experience.

Ø Media planning experience

Ø Sales and Trade marketing experience (Trade Marketing Experience is a must)

Technical Competencies

Ø Developing marketing strategies and plans campaigns

Ø Conducting marketing campaigns

Ø Knowledge of marketing best practices and trends

Ø Strong analytical and commercial understanding

Ø Excellent budgeting and business forecasting knowledge

Ø Understanding of markets and market trends

Ø Understanding of Pay TV

Ø Understanding of regional customer base

Ø Presentation and reporting writing

Ø Stakeholder management at all levels of the organization

Ø Creativity

Ø Knowledge of agency briefing.

Ø Knowledge and understanding of operations, and trade marketing

Ø Project management skills.

Behavioral Competencies

Ø Strategic Thinking

Ø Relationship Building

Ø Decision Making

Ø Holistic Thinking

Ø Risk Management

Ø Accountability

Ø Negotiation Skills

Ø Future Oriented

How to Apply

Interested candidates are invited to send their CV and/or cover letters through THIS LINK mentioning the job title.

Only shortlisted candidates will be contacted.