LonAdd HR Consultancy Plc (www.lonadd.com) is a Recruitment & Outsourcing Company based in Addis Abeba, Ethiopia, with branch offices in Dukem, Hawassa Bahir Dar. We are looking to recruit knowledgeable and qualified applicant for the post of Regional Sales Manager to join On Behalf of Our Client. 

Number required:- 2 (Two)

This role, which reports to the Regional Sales Manager, involves effectively managing Safaricom Ethiopia's business in the assigned area to drive customer acquisition and increase sales revenue. The main responsibilities include ensuring the availability of the company's products and services in the area and aligning with distributors and acquiring new individual & SME customers to achieve cluster objectives. The position holder is also tasked with growing sales within the assigned area by developing innovative strategies to increase float, MPESA products, value-added services, and connections. Additionally, maintaining the availability of the company's products within the area of accountability is crucial for success in this role

• Effectively manage distributor, merchants, agents/subagents and SSOs to ensure product availability within the cluster.

• Liaise with the partner management team to ensure stock availability. 

• Chairing the weekly meeting with Acquisition and distribution TDR Supervisors. 

• Effectively manage BAs/agents that assigned to each cluster to ensure customer acquisition. 

• Growth sales/ acquisition and distribution / within the area through effective implementation of market penetration strategy.

• Ensure proper execution of sales program aimed at market penetration.

• Regularly visits all merchants and agents to check route coverage and availability of Safaricom products. 

• Ensures availability of products /Float and all MPESA product and services/ by growing Merchants, agents/sub-agents and SSOs

• Ensure achievement of set sales and Usage targets i.e. Monthly, quarterly, semi-annually, or annually.

• Drive acquisition through local initiatives that will ensure achievement of acquisition targets.

• Lead and coordinate trade activities and events to achieve regional objectives. 

• Support deployment of merchandising standards /PICOS/

• Follow up and monitor supervisors, TDRs and distributor staff to achieve their targets.

• Train, support and equip Supervisors, distributor staffs, merchants and agents to ensure customers are serving with skills.

• Ensure merchants and agents are well branded according to the company’s standards.

• Ensure that distributor, Merchants, and Agent stores are well stocked and sell at recommended sales prices.

•  Facilitate sign up of Merchants, agents/ sub-agents and SSOs to meet area target.

• Attain transaction targets – value of transactions, number of transactions and customer registration.

• Escalate non-conformities for necessary action.

• Ensure closure of unsatisfactory Merchants, Agents/subagent and return of Safaricom property within stipulated guidelines.

• Identify and provide assistance to the distributor, merchants and agents that underperform in assigned cluster.

• Ensure contracted sales force deliver quality/ expected training standards to merchants and agent assistants in the cluster.

• Provide consumer education through different trade activities and conduct market intelligence. 

• Overall responsibility for revenue growth and acquisition of SMEs and SoHos within the assigned Territory using partners.

• Responsible for defining, developing, and executing plans to acquire and retain SMEs and SoHos within the region using Partners. This will involve growing the SME/SoHo revenue, reducing customer churn, and ensuring seamless end-to-end service delivery in the trade.

Core competencies, knowledge and experience: Business Competencies: Creativity and Innovation

• Demonstrated creativity and innovation in developing and implementing sales strategies to drive customer acquisition and increase sales revenue.

• Drive acquisition through local initiatives that will ensure achievement of acquisition targets.

Business Know how

• Strong business know-how, with a deep understanding of the local market dynamics, customer preferences, and competitor landscape.

Working with Change

• Proven ability to work in a changing environment, adapting strategies and processes to meet evolving market conditions.

Project and Programme Management

• Project and program management skills, with the ability to successfully oversee and execute multiple sales initiatives simultaneously.

• Monitoring and coaching skills experience 

• Proactive, confident, and energetic and able to work under pressure.

• Monitoring and coaching skills experience 

• Proactively develop self and others

• Knowledge of the local language is desirable. 

• Territory and distributors management skills

• Excellent interpersonal and communication skills, with the ability to effectively collaborate with stakeholders at all levels.

• Strong leadership skills, with the ability to motivate and develop a high-performing sales team.

Functional Competencies:

Analytical mindset with the ability to interpret data, analyze market trends, and make data-driven business decisions.

Financial Responsibility:

• Responsible for driving sales revenue growth and contributing to the overall profitability of Safaricom Ethiopia.

• Budgeting and financial forecasting for commercial activities.

Key performance indicator:

• Float Availability & Merchant Management

• Airtime Availability & Retail Penetration

• Visibility and Advocacy

• Revenue

• RED

• Device Sales

• NPS

• Daily Active agents/ site     

• Agent productivity

• RGEs

• SME Acquisition – Mobile Voice & Data Connections, Fixed Broadband Connections

• Enterprise and Partner Net Promoter Score

• Revenue Achievement

• Product Penetration

• Customer Churn <2%

Job Requirements

Must have technical / professional qualifications: Desired 

• A bachelor's degree in business, sales, marketing, or a related field.

• Proven experience in commercial management and business development roles.

• Knowledge of the telecommunications industry, including products, services, and customer behavior.

• An MBA degree is preferable in Business Studies.

• At least 5 Years of sales / trade execution within FMCG / Telecom industry Environment of which 3 Year must be in a sale managerial Position.

• Proactive, confident, energetic, and able to work under pressure.

• Fluency in Somali Language is required 

How to Apply

Interested applicants with the appropriate qualification and experience should submit their most recent and detailed CV, via email to “ apply@lonadd.com” with the subject “Regional Sales Manager” in the subject box.

Application Deadline: March 20, 2025

Only Shortlisted Candidates will be contacted.