We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts and drive brand growth. The ideal candidate will have a strong background in developing and implementing marketing strategies, managing campaigns, and analyzing market trends. This role requires creativity, analytical skills, and the ability to collaborate with cross-functional teams.

Duties & Responsibilities:

• Marketing Strategy Development: Create and implement comprehensive marketing strategies that align with business goals and drive growth.

• Market Research and Analysis: Conduct research to identify market trends, customer needs, and competitive landscape; analyze data to inform marketing decisions.

• Campaign Management: Plan, execute, and monitor marketing campaigns across various channels, including digital, print, and social media.

• Content Creation: Oversee the development of marketing content, including blogs, social media posts, newsletters, and promotional materials.

• Brand Management: Maintain and enhance brand identity; ensure consistency in messaging and visual elements across all platforms.

• Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize ROI.

• Digital Marketing: Implement and optimize digital marketing strategies, including SEO, SEM, email marketing, and social media advertising.

• Performance Measurement: Track and analyze marketing performance metrics to assess campaign effectiveness; adjust strategies based on data insights.

• Collaboration with Sales: Work closely with the sales team to align marketing efforts with sales goals and improve lead generation and conversion rates.

• Customer Engagement: Develop strategies to enhance customer engagement and loyalty through personalized marketing initiatives.

• Event Planning: Organize and manage marketing events, trade shows, and promotional activities to boost brand visibility.

• Team Leadership: Lead and mentor the marketing team, fostering a collaborative and innovative environment.

• Stakeholder Communication: Communicate marketing plans and results to stakeholders, including senior management and external partners.

• Trend Monitoring: Stay updated on industry trends, emerging technologies, and best practices in marketing to ensure competitiveness.

Job Requirements

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.

• 5+ years of experience in marketing, with a proven track record in campaign management and strategy development.

• Strong understanding of digital marketing techniques and tools.

• Excellent analytical and problem-solving skills, with a data-driven approach.

• Exceptional communication and interpersonal skills.

• Experience managing budgets and working with cross-functional teams.

Proficient in marketing software and analytics tools (e.g., Google Analytics, CRM systems).

How to Apply

Apply using THIS LINK