Green Scene Energy PLC is seeking a talented and creative Digital Marketing Officer to join our Marketing and Sales team. You will be responsible for developing, implementing, and managing digital marketing strategies to promote our company, products, and services, with a focus on reaching off-grid rural communities in Ethiopia. Your primary goal will be to enhance our online presence, drive brand awareness, generate leads, and support our sales efforts through engaging digital content and campaigns.

Duties and Responsibilities:

• Develop and execute comprehensive digital marketing plans and campaigns across various online channels, including social media, website, email, and online advertising.

• Create compelling and visually appealing content, including videos, photos, graphics, and written materials, tailored to our target audience and marketing objectives.

• Manage and maintain the company's social media platforms, ensuring consistent branding, engaging content, and active community participation.

• Optimize website content and user experience to improve search engine rankings, drive organic traffic, and increase online conversions.

• Plan and execute email marketing campaigns to nurture leads, promote products, and communicate company updates to our customer base.

• Utilize strong graphic design skills to create visually appealing marketing materials for digital platforms.

• Produce high-quality videos and photos for use in digital marketing campaigns, showcasing our products, services, and impact.

• Monitor and analyze digital marketing performance using relevant metrics and tools, providing regular reports and recommendations for improvement.

• Stay up-to-date with the latest digital marketing trends, technologies, and best practices, and identify opportunities to incorporate them into our strategies.

• Collaborate with the sales team to align marketing efforts with sales goals and provide them with effective digital marketing support and tools.

• Manage digital marketing budget effectively, ensuring optimal ROI and cost-effectiveness of campaigns

• Represent the company at industry events and online forums to network with key stakeholders and promote our digital marketing initiatives.

• Work under minimum supervision, demonstrating initiative, creativity, and a proactive approach to achieving targets.

• Generate sales leads through social media marketing and partnership activities.

• Attract online audiences and pass the leads to the sales manager for conversion of the leads to sales.

Job Requirements

• Preferred Qualifications:

• Experience in marketing products or services to rural communities or developing countries.

• Knowledge of the electrical and electro-mechanical equipment industry, particularly solar products and irrigation pumps.

• Experience with marketing automation tools.

• Fluency in Amharic and other local Ethiopian languages.

How to Apply

• Interested candidates are invited to submit their CV and a tailored cover letter outlining their relevant experience, achievements, and motivation for joining Green Scene Energy PLC to THIS LINK

• Female candidates are highly encouraged.