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Marketing & Advertising Specialist (Game Publishing) - Ethiopia

123primeltdinfo

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Business

Marketing Management

Addis Ababa

1 Position

2025-12-02

to

2026-01-02

Required Skills

marketing management

Fields of study

Marketing Management

Full Time

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Job Description

As the Marketing & Advertising Specialist for Ethiopia, you will be the key driver for launching our mobile games. Your primary focus will be on establishing and managing partnerships with local advertising vendors, planning and executing paid user acquisition campaigns, and building product awareness to achieve business growth targets

Key Responsibilities:

  • Local Partnership & Vendor Management: Research, identify, negotiate with, and manage relationships with local advertising agencies, media platforms, influencers (KOLs), and other relevant partners in Ethiopia.

  • Campaign Strategy & Execution: Develop and implement localized marketing and advertising strategies. Manage end-to-end campaign execution across relevant digital channels (e.g., social media, programmatic advertising) to drive user installs and engagement.

  • Data Analysis & Optimization: Monitor daily campaign performance against KPIs (CPI, CTR, ROAS, retention). Analyze data to identify trends, troubleshoot issues, and make optimization decisions on targeting, creatives, and bidding to improve efficiency.

  • Budget Management: Be responsible for the allocated advertising budget, ensuring efficient spend and maximum return on investment (ROI).

  • Market Intelligence: Conduct ongoing analysis of the local gaming market, competitor activities, and player preferences to inform strategy.

  • Reporting: Prepare regular reports on campaign performance, market insights, and strategic recommendations for headquarters

Job Requirements

  • Language: Fluency in Amharic and English (both written and spoken) is essential.

  • Experience: 3-5 years of hands-on experience in digital marketing, media buying, performance marketing, or a related field. Experience within the game, entertainment, or tech industry is a strong plus.

  • Local Market Knowledge: In-depth understanding of the Ethiopian digital landscape, popular social media platforms, mobile usage trends, and local media channels.

  • Technical Skills: Practical experience with social media advertising platforms (e.g., Meta Ads Manager) is highly desirable. Proficiency in Microsoft Office, especially Excel for data analysis, is required.

  • Personal Skills:

    • Excellent communication, negotiation, and relationship-building skills.

    • Strong analytical thinking and problem-solving abilities.

    • Self-motivated, accountable, and able to work independently in a fast-paced environment.

    • Creative thinker with attention to detail.

How To Apply

Interested and qualified candidates should submit their CV (Resume) to 123primeltdinfo@gmail.com
Please ensure to write "Application for Marketing & Advertising Specialist - [Your Name]" in the subject line of your email.
Applications that do not follow this procedure may not be considered.

Fields Of Study

Marketing Management

Skills Required

marketing management

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