TruLuv Granola is an artisanal all-natural snacks company based out of Addis Ababa, Ethiopia. We are a dynamic female-led business started in 2016, that makes healthy snacks made with ingredients we aim to sustainably source from local smallholder farmers and that are crafted by Ethiopian women.

We invite experienced freelancers or companies to undertake a comprehensive brand refreshment and package redesign project.

Employer- TruLuv Granola (TruLuv Trading PLC)

Location- Addis Ababa

Terms-Hiring Freelancers/Companies for Brand Refreshment and Package Redesign

 Objectives:

The primary objectives of this project are to: 

• Revitalize the TruLuv Granola brand to ensure it resonates with our target audience.

• Redesign packaging to improve shelf appeal, usability, and sustainability.

• Ensure the new brand identity and packaging align with our core values of quality, health, and sustainability.

 Scope of Work:

• The scope of work includes, but is not limited to, the following tasks:

Brand Refreshment:

Package Redesign:

• Analysis: Analyze existing packaging to identify strengths, weaknesses, and areas for improvement.

• Concept Development: Develop new packaging design concepts for all TruLuv Granola products, focusing on visual appeal, functionality, and eco-friendliness.

• Prototypes: Provide prototypes and mock-ups for review and feedback.

• Regulatory Compliance: Ensure the new packaging designs comply with all relevant regulatory requirements and industry standards.

Deliverables:

The following deliverables are expected from the successful freelancer/company:

1. Brand audit report.

2. Refreshed brand

3. Comprehensive brand guidelines document.

4. New packaging design concepts and prototypes.

5. Final packaging designs ready for production.

6. Detailed documentation of the design process and rationale.

Timeline:

• The project is expected to be completed within three months from the date of contract signing. A detailed project timeline with milestones and deadlines will be agreed upon at the inception of the project.

Job Requirements:

The ideal freelancer/company should have:

• Proven experience in brand development and package design.

• A strong portfolio showcasing previous brand refreshment and packaging projects.

• Knowledge of the food industry and current packaging trends.

• Ability to work collaboratively and incorporate feedback.

• Excellent communication skills.

Experience:

• 2-7 years of experience

How to Apply:

Interested candidates should submit the following:

1. A detailed proposal outlining their approach to the project, including a timeline and cost estimate.

2. Examples of previous work relevant to this project.

3. References from past clients.

4. Any additional information that demonstrates their suitability for the project.

Submission Details:

• Proposals should be submitted electronically to saron@truluvgranola.com

Evaluation Criteria:

Proposals will be evaluated based on:

• Relevant experience and portfolio quality.

• Understanding of the project and proposed approach.

• Cost-effectiveness.

• Client references and feedback.

Confidentiality:

All information provided by TruLuv Granola Company for this project must be treated as confidential and used solely for the purpose of the project.

Applications will be considered on a rolling basis.

 TruLuv Granola considers all applicants on the basis of merit without regard to race, color, national origin, religion, sexual orientation, age, marital status or disability.