About us

Awash Wine SC. Established in 1936 Awash is proud to be Ethiopia’s oldest winemaker. With over 80 years serving the local and international market, we are one of the country’s most beloved brands. The company was acquired in September 2013 through a local and international partnership. Our international staff, with a combined 82 years of experience in the beverage industry, collaborates with 652 local employees at our two production facilities in Addis Ababa and our vineyard in Merti Jeju, Upper Awash. This local-foreign partnership means we combine international know-how with a deep knowledge of Ethiopia’s dynamic and exciting market.

PURPOSE OF THE JOB

Execute the sales and trade marketing plans for the achievement of the company’s objectives/targets on his territory through

• Constant follow up of the agent’s activities
• Training/coaching of the agent’s sales force
• Management of assigned stockiest in Agent’s territory

MAIN RESPONSIBILITIES

Management focus:

• Manage sales performance
• Managing day-to-day sales and service activities of Agents
• Ensure that Agents perform per specified sales objectives and criteria (per Agent contract)
• Take responsibility for sales performance (against set volume targets) and execution of sales and marketing standards in allocated area

  Functional focus:

•  Perform scheduled and unscheduled trade visits in allocated area to:
• assess sales and service performance
• identify new opportunities for volume growth and service improvements
• monitor competitive activities

Manage Agents

• Manage stock and supply of assigned agents (including damaged and expired products)
• Achieve sales target & distribution objectives for his territory
• Accountable for availability, visibility and accessibility of Awash range in priority outlets
• Execute the Picture of Success in the key outlets of his territory according the Awash standards per channel (merchandising, visibility, price, must have SKU…)
• Develop route plans for the Agent direct delivery sales force
• Recruit and manage the stockiest network
• Coach and develop the Agent’s sales team
• Organize and drive daily/weekly sales meetings with Agent’s sales force
• Delivered accurate and timely sales administration, sales and retail audit reports

 Administrative focus:

•  Daily reporting of area sales activities and executions against set objectives
• Daily exception reporting of sales and service failures and trade anomalies to Regional Sales Managers
• Weekly reporting of area sales performance against set targets
• Weekly reporting of area trade status per set criteria
• Weekly approvals and submissions of outlet data master amendments
• Timeously compile and submit prescribed reporting inputs and outputs to management and staff
• Be responsible for the management and control of expenditures against set budgets
• Be responsible for agent’s adherence to the contract
• Conduct periodic performance reviews with agents, as per prescribed standards and timing schedule.

EDUCATIONAL BACKGROUND, EXPERIENCE

 Education

• BA Degree in Marketing or Sales or Business Administration and related filed

 Experience

• Minimum of two years supervisory sales experience.
• Fast moving consumer good experience is preferable
• Driving license is mandatory
• Regional local language is required