About us

Awash Wine SC. Established in 1936 Awash is proud to be Ethiopia’s oldest winemaker. With over 80 years serving the local and international market, we are one of the country’s most beloved brands. The company was acquired in September 2013 through a local and international partnership. Our international staff, with a combined 82 years of experience in the beverage industry, collaborates with 652 local employees at our two production facilities in Addis Ababa and our vineyard in Merti Jeju, Upper Awash. This local-foreign partnership means we combine international know-how with a deep knowledge of Ethiopia’s dynamic and exciting market.

PURPOSE OF THE JOB

To manage sales and sales administration activities in a specified geographic area of Addis Ababa.

MAIN RESPONSIBILITIES

Management focus:

• Manage sales performance of Account Developers

• Managing day-to-day sales and service activities of Account Developers and other applicable sales support functions (Salesmen, Porters)
• Ensure that Account Developers perform according to specified sales objectives and criteria (according to Awash Sales Customer Service Packages)
• Take responsibility for sales performance (against set volume targets) and execution of sales and marketing standards in allocated area

Functional focus:

• Perform scheduled and unscheduled trade visits in allocated area to:
• assess sales and service performance
• identify new opportunities for volume growth and service improvements
• monitor competitive activities

Administrative focus:

• Daily reporting of area sales activities and executions against set objectives
• Daily exception reporting of sales and service failures and trade anomalies to Regional Sales Manager
• Weekly reporting of area sales performance against set targets
• Weekly reporting of area trade status according to set criteria
• Weekly approvals and submissions of outlet master amendments
• Timeously compile and submit prescribed reporting inputs and outputs to management and staff
• Be responsible for the management and control of expenditures against set budgets
• Be responsible for staff adherence to Awash S.C. policies and procedures

• Conduct periodic performance reviews with subordinates, as per prescribed standards and timing schedule.

EDUCATIONAL BACKGROUND, EXPERIENCE

Education and Experience:

• Bachelor’s degree in Marketing Business Administration, or related.

• Minimum 4 years in the Fast-Moving Consumer Goods (FMCG) industry with good Route to Market Knowledge. Previous experience in the above-mentioned regions market will be preferred
• At least 2 years’ experience having managed sales representatives and distribution teams with a sales target responsibility.

• Excellent communication skills.                      
• Ability to multi-task

Language skills:

• English, Amharic