Vacancy Announcement

Position Title: Manager, Marketing

Department/Program: Marketing and Communications

Level: D2

Reports to: Associate Director, Marketing (HIV/TB, FP)

Based in: Addis Ababa   

Duration of contract: One year with the possibility of extension contingent on funding

Remuneration: As per organization pay scale plus other PSI/Ethiopia staff benefits.

Who we are?

We’re Population Services International (PSI), the world’s leading non‐profit social marketing organization. We work to make it easier for people in the developing world to lead healthier lives and plan the families they desire by marketing affordable products and services that range from mosquito nets to contraceptives to HIV testing. We are a $560m enterprise based in Washington, DC, operating in the private and public sectors in more than 65 countries.

Join us!

There are over 9,000 “PSI’ers” around the world. It’s a diverse group of entrepreneurs and professionals with an unusually wide range of backgrounds - from the medical industry to the music business - all with unique skills we bring to the job.

PSI/Ethiopia wants reimagine healthcare, put the consumer at the center, and whenever possible, bring quality care to the front door.  We achieve health impact in Ethiopia by working with both government and private partners and harvesting technology innovation to bring quality care closer to communities, schools, and homes.   We empower consumers by including them in the design of healthcare solutions, offering them more healthcare choices, and helping them to have a voice in influencing national priorities.  We work with all market actors in the health system to understand their needs, designing and delivering solutions so that market systems can sustainably serve consumers for the long term, helping to support the Government of Ethiopia in achieving Universal Health Coverage. 

We are looking for a creative and analytical Marketing Manager to create a self-sustaining market for selected PSI/E programs by (i) designing and implementing marketing strategies, policies and processes; (ii) putting customers at the heart of programs design and implementation (Consumer Centred approach); and (iii) using effective and creative private and public partnership.  

Key Result Areas:

• Marketing strategy development
• Marketing strategy implementation
• Consumer focused researches
• Monitoring marketing / programmatic activities (quality assurance)
• Documentation and Report Writing

Main Duties and Responsibilities:

• Design and implement marketing strategies, policies and processes for programs.
• Support on PSI’s Keystone Design process [In-house marketing and strategy development approach]
• Liaise with customers/ beneficiaries and key stakeholders in order to plan and produce external and internal marketing strategies and materials.
• Lead / conduct interviews and necessary research needed for program design
• Lead the demand creation process and implementation to increase demand for services among the PSI Ethiopia customers by applying harmonized approaches and messages across consortium members and key stakeholders.
• Review research materials, statistics and figures relevant for undertaking marketing strategy and activities within the programs.
• Lead the content, design and testing of SBCC (Social Behaviour Change Communication), marketing and promotional materials and tools for effective marketing of solutions.
• Lead the introduction and implementation of technology within programs.
• Support fundraising by developing concept notes and proposals for new business development.
• Use knowledge and skills of commercial marketing approaches, and examples of successful and scalable marketing interventions to influence program design
• Develop and maintain the marketing schedule with close follow up of status
• Conduct periodic evaluation and reporting of the effectiveness of program solutions

Generic Duties of the Position:

• Develop and implement the Activity plans and objectives.
• Monitor and ensure proper utilization of the Department’s budgets.
• Review, approve and submit Departmental reports to relevant organs.
• Represent the Organization in internal/ external relationships related with the Department.

• Participate in group decision making processes by forming part of different groups/committees. 

Background

• Master’s degree in marketing, consumer research, private sector development or health communications or related fields with five (5) years of demonstrated experience out of which two (2) years are mainly focused on strategy development and as a program/ project lead

OR

• Bachelor’s degree in marketing, consumer research, private sector development or health communications or related fields with seven (7) years of demonstrated experience out of which two (2) years are mainly focused on strategy development and as a program/ project lead

What would get us excited?

• Proficient in MS office applications and market research and analysis tools

• Proficient in English and Amharic languages, both written and verbal communication

• Having experience in Consumer Facing Digital Strategy is a plus

• Ability to think out of the box as PSI’s process requires system level thinking

• Proactive and Self-Driven

• Able to challenge the status quo as program design process requires to critically question the prevailing state from users’ perspective.

• Passion to use consumer insights to design relevant and workable solution

• Demonstrated ability to lead and work well with other teams and people

• Ability to multi-task and meet deadlines

• Great communicator

• Comfortable with ambiguity, demonstrated flexibility

• Hard working and quick learner – not afraid to try to new things