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SALES PROMOTOR

BGI Ethiopia

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Business

Business Sales and Marketing

------

2 years - 4 years

Position

2020-07-20

to

2020-07-24

Required Skills
Required skills have not yet been specified for this position this job
Fields of study
No fields of study

Full Time

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Job Description

Job Description

SALES PROMOTOR (South)

1.     South-3 (Omorate and Hana Kuraz)

2.     South-5 (Yirgalem)

Purpose of the job

The Sales Promotor is responsible for following the total market evolution of the assigned route(s) and territory through a collection of data by regular pos visits, creating and maintaining a smooth relationship with customers, follow up of competitors’ sales activities, proposal, and execution of promotional activities.

Main duties & responsibilities

1.     Point of Sales

  • Document and file the list of all his(her) outlets including active outlets, temporarily closed and permanently closed outlets, and update relevant data regularly.
  • Responsible to issue and register a unique BGI ID to all of his(her) outlets.
  • Visit a minimum of 15 (fifteen) preselected outlets per day as per the schedule approved and submitted by the sales coordinator and fill the survey questions of the application “Tangio”.
  • Visit additional outlets on demand.
  • Obligated to visit every outlet in his(her) route at least once a month regardless of the sales volume contribution of that outlet.
  • Maintain a very good and smooth relationship with all the customers.
  • Check the level of stock inside the fridges of the outlets, secure the fridge planogram is respected; is fully utilized, and is correctly positioned. Take any corrective action when required.
  • Check proper positioning and functionality of company assets, follow up on the timely cleaning of draft machines, Co2 delivery, and product delivery.
  • Negotiate with outlets for priority in dangling visibility and POS materials (banners, lightboxes, posters, etc)
  • Check the optimal placement of the visibility material placed outside and inside the outlet. Take any corrective action required.
  • Increase the number of Point of Sale (POS) in his/her area by prospecting actively and finding new POS and New Markets.
  • Effectively use the sales tools provided by the company and Routine daily/ weekly/ periodic reports on developments within his/her territory (Distributor/outlet) including relevant competitive information to aid management decisions.
  • Conduct night visits at least three (3) nights per week and 3 outlets per night. 

2. Consumers

  • Carefully observe and evaluate consumer behavior and category
  • Collect consumer-related information and inform product benefits and features.
  • Build and maintain excellent relationship with consumers
  • Recruit and organize influential groups or individuals and maintain a strong relationship with them to strengthen support in the market and to use them when the need arises.
  • Arrange factory visits for influential people or groups when necessary

3. Promotional Activations

  • Propose promotional activations and execute approved promotions in collaboration with the sales team and immediate supervisor 
  • Evaluate the result of the executed promotion actions and produce reports
  • Distribute any promotional material professionally and keep records.
  • Communicate with consumers professionally and forward our product benefits and features.

4. In relation to competition

  • Collect adequate information of competitors’ activity, and their market trend (distribution, pricing, promotional activities, etc...)
  • Register retail outlets serving competitor brands only (draft or bottle) and closely follow up for penetration

5. In relation to increasing prospects/special market

  • Identify and develop new market potentials such as large-scale projects, new settlements, new areas, New channels, etc.
  • Communicate with different organizations’ labor unions and negotiate to have priority and influence preference in availing of our products and services in their clubs, canteens, or bars.

 6. Report

  • Weekly Outlet activation report (if any)
  • Event Report (a day after the event)
  • The fixed asset needs assessment,
  • Fixed asset delivery report;
  • Advertising materials need assessment;
  • Advertising materials delivery report.
  • Quarterly update outlet profile/ Route profile
  • Number and details of new outlets opened and active each month
  • Number and details of closed and temporarily closed outlets each month
  • Any other data/report requested by the coordinator

Job Requirements

Required Skill

  • Excellent interpersonal and communication skills,
  • Computer literate with basic knowledge of Word and Excel,
  • Excellent Language skills on English, Amharic and other local languages,
  • Driving license at least 2nd grade with experience

Required Education

  • Degree or diploma in business or related field,

Required Experience

  • 2 years for  degree and 4 years for diploma
  • experiences with sales and marketing in the manufacturing sector 

How to Apply

Interested applicants who fulfill the above criteria can submit their CV and application letter online at recruitment.bgiethiopia@castel-afrique.com within 5 working days effective from the announcement of this notice by clearly marking the position title and the location on the subject line. 

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