Job Expired

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Brand Manager

Awash Wine Share company

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Business

Marketing Management

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4 years

3 Positions

2020-09-09

to

2020-09-19

Required Skills
Required skills have not yet been specified for this position this job
Fields of study
No fields of study

Full Time

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Job Description

Job Description

Job Title:              Brand Manager

Department:      Commercial                 

Reports to:          Category Manager                 

Required No:      3                                 

Location:              Addis Ababa                  


PURPOSE OF THE JOB

To drive and facilitate profitable growth of the Awash Wine Brand (or Brands) attributed to the role.  Development of long-term strategy and short-term brand plan implementation (full marketing-mix) for that brand (s). To identify and explore new growth initiatives and synergies for those brands. To ensure that marketing resources are used efficiently and in a profitable way. To lead and develop best-practice marketing tools within Awash seeking strategic and efficiency improvement specifically within Brand and Advertising management.

MAIN RESPONSIBILITIES:

  • Formulate and develop brand marketing plans (ATL / BTL - in coordination with Trade Marketing, Activation, and Channel Management) to reach the targeted consumer and brand positioning (360° brand activities).
  • Define the brand marketing mix strategy (pricing, packaging, channel merchandising, advertising, and promotion).
  • Align brand growth and marketing plans to company strategic plans.
  • Identify and develop brand marketing ideas/initiatives
  • Conceptualization, production, and enforcement of the brand visual identity
  • Deliver the brand’s profit, volume, and market share objectives
  • Conduct research and use analysis for brand development and growth.
  • Create, execute, record, and evaluate ATL and BTL campaigns
  • Understand competitor brand strategies/activities and build winning counter strategies for AWASH brands.
  • Manage brand commercial information, including profitability
  • Coordinate and monitor new product/brand packaging developments
  • Communicate the brand plan to the Management Team
  • Develop the brand budget. In coordination with the Channel Marketing Manager, allocate the brand BTL budget
  • Control and monitor the brand ATL & BTL budget
  • Report adequately on brand activities, health indicators & positioning, and competitive brand activities.

Job Requirements

EDUCATIONAL BACKGROUND & EXPERIENCE:

  • A Bachelor’s Degree in marketing management, or other related fields.
  • High level of commercial and business understanding
  • Minimum of 4 years FMCG or creative Agency experience

How to Apply

All interested and qualified candidates can apply online at, www.ethiojobs.com  by sending a non-returnable CV and cover letter on or before September 19, 2020.

Awash Wine Share Company, Addis Ababa, Ethiopia,

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