BACKGROUND:

EthioChicken is a leading distributor of chickens to rural farmers in Ethiopia. We are a rapidly growing Company that believes in investing in our employees and offers them opportunities for career advancement. Ethiochicken is an Ethiopian based company.

OUR VISION:

Our vision is to bring a chicken to every family in Ethiopia in 2021, and a chicken to every person in Ethiopia in the future, transforming the Ethiopian poultry industry, making it a model of inclusive growth.

SUMMARY OF POSITION

Working with and reporting to Sales and Marketing Director, the marketing officer is responsible to build the image and profitability of EthioChicken, in accordance with company objectives, through planning, budgeting and implementing relevant marketing activities.  The Ideal candidate plays a key role to ensure EthioChicken brand, culture and uniqueness is clearly articulated, communicated, understood and consistent across all activities, clients through brand engagement and promotion activities. Act with authority in order to develop both internal and external relations in order to leverage all opportunities in building EthioChicken brand equity. The post involves extensive national travel.

KEY RESPONSIBILITIES 

• Develop a national strategy that will build strong brand that is fit for purpose and will support EthioChicken business objectives.
• Develop and implement a brand research, tracking program that will monitor the brand and build an understanding of brand perception.
• Make informed decisions on brand development, support new brand activities, ensure the brand values and culture are reflected accurately.
• Liaising with legal and compliance advisor, to ensure the brand collateral is registered for trademark and intellectual property rights where necessary and that this value is understood. 
• Implement the brand guidelines – making sure they are followed and adapted appropriately.
• Plan and monitor the Advertising and Promotion (A&P) budget and spends on the brand to maximize brand profitability.
• Develop ideas and work with the sales & operations team, and exclusive agents to ensure the brand maximize potential in all sites and agent network to develop plans where necessary.
• Define the communications & media strategy, brief agencies, and follow up the implementation. Analyze the results of the strategy and report results to appropriate parties.
• Respond to and follow up inquiries from sales team, grants and impact officer, operations finance, and HR Team.
• Monitor and report on activities to immediate supervisor and senior leadership team (SLT), and provide relevant information for strategic decisions.
• Work in close coordination with Regional Sales Managers and other members of Marketing department.
• Build relationships with different internal departments and report on a monthly and ad-hoc basis.
• Promote and embed the Ethiochicken brand among companywide to enhance our culture and essence