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Specialty Coffee Marketing & Sales Manager

Haile & Alem International PLC

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Business

Business Management

------

5 years

Position

2021-01-05

to

2021-01-14

Required Skills
Required skills have not yet been specified for this position this job
Fields of study
No fields of study

Full Time

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Job Description

Job Summary

Create coffee quality, brand and marketing strategy

  • Develop and implement coffee quality protocols for field operations (sourcing, processing) and warehousing
  • Train staff in evaluating/grading coffee, creating lot specific and single origin/varietal offerings that meet buyer specifications.
  • Cup coffee inventory to ensure high quality and consistency
  • Design and develop a branding and marketing strategy that will enable the establishment of a trading relationships with roaster-retailers willing to pay higher prices for micro-lots of coffee
  • Market coffee to roaster-retailers and build brand awareness and positioning for coffee. Direct, plan and coordinate marketing efforts, including social media and content marketing.
  • Manage and mentor quality control/management staff.

Job Requirements

  • Must love coffee.
  • Excellent cupper.
  • Excellent written and verbal communication skills, particularly when sharing tasting notes and stories about the farmer producing the coffee that roaster-retailers can relate to and find appealing.
  • An entrepreneurial mind-set with excellent organizational and leadership skills.
  • At least three to five years of progressive coffee experience, preferably in green coffee sourcing or buying role.
  • Bachelor’s degree in business or relevant field. Q Grader accreditation preferred.
  • Strong understanding of the specialty coffee market.
  • Existing relationships with roaster-retailers around the world and ability to develop new ones that lead to tangible partnerships with buyers.
  • Strong knowledge of green coffee buying as well as sophisticated knowledge of the green coffee evaluation and purchasing processes.
  • Excellent interpersonal skills
  • Proficiency in using Microsoft Office (Word, Excel, Access, Outlook) and web browser software
  • Fluency in English, with excellent verbal and written communication skills.

 How to Apply

Email: career@haileresorts.com

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