Job Expired
Brand Manager
Awash Wine Share company
Business
Marketing Management
------
4 years
Position
2021-02-11
to
2021-02-21
Full Time
Share
Job Description
Job Description
Job Title: Brand Manager
Department: Commercial
Reports to: Category Brand Manager
Location: Addis Ababa
PURPOSE OF THE JOB
To drive and facilitate profitable growth of the Awash Wine Brand (or Brands) attributed to the role. Development of long-term strategy and short-term brand plan implementation (full marketing-mix) for that brand (s). To identify and explore new growth initiatives and synergies for those brands. To ensure that marketing resources are used efficiently and in a profitable way. To lead and develop best-practice marketing tools within Awash seeking strategic and efficiency improvement specifically within Brand and Advertising management.
MAIN RESPONSIBILITIES:
- Formulate and develop brand marketing plans (ATL / BTL - in coordination with Trade Marketing, Activation, and Channel Management) to reach the targeted consumer and brand positioning (360° brand activities).
- Define the brand marketing mix strategy (pricing, packaging, channel merchandising, advertising, and promotion).
- Align brand growth and marketing plans to company strategic plans.
- Identify and develop brand marketing ideas/initiatives
- Conceptualization, production, and enforcement of the brand visual identity
- Deliver the brand’s profit, volume, and market share objectives
- Conduct research and use analysis for brand development and growth.
- Create, execute, record, and evaluate ATL and BTL campaigns
- Understand competitor brand strategies/activities and build winning counter strategies for AWASH brands.
- Manage brand commercial information, including profitability
- Coordinate and monitor new product/brand packaging developments
- Communicate the brand plan to the Management Team
- Develop the brand budget. In coordination with the Channel Marketing Manager, allocate the brand BTL budget
- Control and monitor the brand ATL & BTL budget
- Report adequately on brand activities, health indicators & positioning, and competitive brand activities.
Job Requirements
EDUCATIONAL BACKGROUND & EXPERIENCE:
- A Bachelor’s Degree in marketing management, or other related fields.
- High level of commercial and business understanding
- Minimum of 4 years FMCG or creative Agency experience
How to Apply
All interested and qualified candidates can apply online at, www.ethiojobs.com by sending a non-returnable CV and cover letter on or before February 21, 2021.
Awash Wine Share Company, Addis Ababa, Ethiopia,
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