Job Expired
Trade Marketing Officer
East African Trading House PLC
Business
Marketing Management
------
2 years - 3 years
Position
2021-02-16
to
2021-02-25
Full Time
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Job Description
Job Description
The Trade Marketing officer’s role is to manage all action plans for FMCG category in-line with the Besh Gebeya’s marketing guidelines in cooperation with the sales management team.
- Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction
- Join efforts with sales manager in identifying sales opportunities for trade marketing activities
- Assisting territory sales managers with marketing needs while prioritizing team goals
- Liaise with Trade marketing manager to plan and initiate marketing campaigns for the sales strategy
- Propose areas for improvement in sales tactics, marketing strategy, and promotional activities
- Monitor and coordinate, on a timely basis promotional SKUs and POS materials
- Perform targeted market research and maintain contact database
- Plan and execute an organized but timely goal plan
- Develop and execute sales calling campaigns to potential customers
- Conduct both online and onsite product demonstrations with the help of trade marketing manager
- Travel with team to train and assist in sales presentations at trade shows and activations
- Sees assigned projects through to completion and evaluate their success
- Undertakes any other duties consistent with the key responsibilities and duties of this position
- Strong time management skills while working under tight timelines
Job Requirements
University degree, preferable in Marketing, Business Administration, Advertising or Communication
2 to 3 years’ experience in trade marketing preferably in FMCG industry
Familiar with development & execution of trade marketing campaigns, loyalty programs, market analysis and data collection
Excellent command of English language
Excellent command of MS Office and digital media platforms
How to Apply
Please Send your CV through hr@eastafricantradinghouse.com, Please mention the Job position on the subject. Only shortlisted candidates will be contacted.
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