Job Expired

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Trade Marketing Officer

East African Trading House PLC

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Business

Marketing Management

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2 years - 3 years

Position

2021-02-16

to

2021-02-25

Required Skills
Required skills have not yet been specified for this position this job
Fields of study
No fields of study

Full Time

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Job Description

Job Description

The Trade Marketing officer’s role is to manage all action plans for FMCG category in-line with the Besh Gebeya’s marketing guidelines in cooperation with the sales management team.

  • Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction
  • Join efforts with sales manager in identifying sales opportunities for trade marketing activities
  • Assisting territory sales managers with marketing needs while prioritizing team goals
  • Liaise with Trade marketing manager to plan and initiate marketing campaigns for the sales strategy
  • Propose areas for improvement in sales tactics, marketing strategy, and promotional activities
  • Monitor and coordinate, on a timely basis promotional SKUs and POS materials
  • Perform targeted market research and maintain contact database
  • Plan and execute an organized but timely goal plan
  • Develop and execute sales calling campaigns to potential customers
  • Conduct both online and onsite product demonstrations with the help of trade marketing manager
  • Travel with team to train and assist in sales presentations at trade shows and activations
  • Sees assigned projects through to completion and evaluate their success
  • Undertakes any other duties consistent with the key responsibilities and duties of this position
  • Strong time management skills while working under tight timelines

Job Requirements

University degree, preferable in Marketing, Business Administration, Advertising or Communication

2 to 3 years’ experience in trade marketing preferably in FMCG industry

Familiar with development & execution of trade marketing campaigns, loyalty programs, market analysis and data collection

Excellent command of English language

Excellent command of MS Office and digital media platforms 

How to Apply

Please Send your CV through hr@eastafricantradinghouse.com, Please mention the Job position on the subject. Only shortlisted candidates will be contacted.  


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