Responsibility

Operational Brand Management

• Be the brand guardian to ensure the business is presenting the brand correctly in all areas;
• Track the key drivers of Brand performance, including Sales, marketing KPIs and competitor performance, use insights to develop course correction plans as appropriate to ensure targets are met;
• Manage all elements of the Marketing Mix to maximize performance in market: product position, Equity, distribution (recommendations to sales team), price & promotions, product quality and format;
• Lead the development and roll-out of the brand support package and ensure the support materials support the brand positioning, acting as an ongoing marketing campaign for the brand;
• Lead the development of all POS that may be required across the categories;

Innovation Management

• Lead NPD projects from initial identification of potential market opportunities to product launch.
• Identify need for and work with Category Brand Manager to research and assess business opportunities;
• Insure innovation opportunities are based on a sound understanding of the Market potential and growth, Consumer demand and need, Raw material and production capability
• Ensure current range stays one step ahead of its competitors as well as being relevant to consumer and customer through the key levers: quality, price and volume.

Strategy     

• Work with the Category Brand Manager in the ongoing development and implementation of the Sales target objectives and brand growth plans.
• Own and champion a consistent visual brand identity across the business. Create a toolkit for people to use to protect the integrity of the branding;
• Consumer insight – develop an intuitive understanding of target consumer attitudes, behaviors and needs both now and in the future to feed into decision making. Use data from a variety of sources from market research, trends analysis, desk research, observation to build a holistic picture of the consumers life and in relation to the category;
• Competitor - develop a comprehensive understanding of the brand categories and the key competitors therein. Keep abreast of competitor actions, ensuring internal visibility of implications for Repi.

Team

• Collaborate with and influence Sales, Production, Distribution and Supply Chain to co-ordinate their activities to deliver strategic and operating plan projects and objectives;
• As a member of the Marketing Team, actively contribute to the wider brand and commercial growth strategy of the company;
• Lead, as assigned, cross-functional projects to successful conclusions;

Job Requirements

• BA in Marketing, Business Administration or relevant discipline with 3+years’ experience
• Excellent understanding of the full marketing mix
• Strong Analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Brand and trade marketing experience
• Evidence of product development experience and the bringing to market of initiatives, including briefing creative agencies and agency management as well as brand asset management;
• Experience/Knowledge of Brand positioning and management with an understanding of the drivers
• Strong working with team and project management skills combined with ability to work as part of a cross functional team;
• Excellent Graphic Designing Skill and ability to design and prepare layout for printing. ·  

How to Apply

Qualified candidates meeting the above requirements can submit their applications including the following:

Cover letter specifying the position there are applying to;            

Curriculum vitae and credential will submit upon request

Should apply in person or sending by e- mail fikresilase.moges@et.wilmar-intl.com