Job Summary

The Trade Marketing officer’s role is to manage all action plans for FMCG category in-line with the Besh Gebeya’s marketing guidelines in cooperation with the sales management team.

• Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction
• Join efforts with sales manager in identifying sales opportunities for trade marketing activities
• Assisting territory sales managers with marketing needs while prioritizing team goals
• Liaise with Trade marketing manager to plan and initiate marketing campaigns for the sales strategy
• Propose areas for improvement in sales tactics, marketing strategy, and promotional activities
• Monitor and coordinate, on a timely basis promotional SKUs and POS materials
• Perform targeted market research and maintain contact database
• Plan and execute an organized but timely goal plan
• Develop and execute sales calling campaigns to potential customers
• Conduct both online and onsite product demonstrations with the help of trade marketing manager
• Travel with team to train and assist in sales presentations at trade shows and activations
• Sees assigned projects through to completion and evaluate their success
• Undertakes any other duties consistent with the key responsibilities and duties of this position
• Strong time management skills while working under tight timelines

Job Requirements

University Degree, preferable in Marketing, Business Administration, Advertising or Communication

2 to 3 years’ experience in trade marketing preferably in FMCG industry

Competence:-

• Familiar with development & execution of trade marketing campaigns, loyalty programs, market analysis and data collection
• Excellent command of English language
• Excellent command of MS Office and digital media platforms 

How to Apply

Send your CV through hr@eastafricantradinghouse.com

N.B: Please mention the position title on the subject line of your email. Only shortlisted candidates will be contacted.