Unilever

Position: Brand Manager Innovations

Job Time: Full-Time

Job Type: Permanent

Place of Work: Addis Ababa, Ethiopia

Posted date: 23 minutes ago

Application Deadline: May, 31/2021 (5 days left)

Business Context and Main Purpose of the Job

• Interpret business strategy and determine innovative solutions supporting strategy implementation.
• Design and model solutions for consumer innovation and experience, identifying brand development opportunities in new markets and future markets.
• Design, research, develop, analyze and suggest new marketing concepts as well as strategies
• Manage and grow brand through brand-driven activation, innovation of current portfolio and brilliant implementation of New Product Development platforms
• Champion the consumer needs and brand purpose within the overall business
• Deliver market- and customer-knowledge driven input into innovation platform projects and brand planning to ensure requirements of the category will be met in the future
• Lead market implementation of those platforms and develop world-class activation mix

Main Accountabilities

• Develop and implement 12-18-month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.
• Pro-actively feed market, category and customer requirements into innovation platform projects
• Craft new product offerings, leading cross-functional team from consumer insight to final execution and deployment in market.
• Work with communication team to ensure single minded communication message is created in line with the brand communication plan, consistent with category needs.
• Monitor and review effectiveness of innovation and renovation program to inform future plans. Ensure continued focus on and support of innovation platforms once launched.

Key Interfaces

• Assistant Brand Managers
• Category Managers and Regional Platform Brand & Marketing Managers
• Global Marketing Teams
• Consumer Market Insights
• Finance Teams
• Supply Chain and sourcing unit managers
• Innovation Planning Teams
• Market and Consumer Insight Managers
• Product and packaging development teams
• External agencies: Brand Activation, Pack design, PR, consultancy as required

Key Skills

• Strong levels of growth mindset; a winning, competitive mindset
• Bias for actions and drive; willingness to get things done
• Consumer and customer focus – curiosity, ability to uncover relevant insights and translate these into actionable plans
• Rigors and order; ability to identify important issues and works through complex problems in an accurate and in-depth way.
• Have strong strategic, leadership and influencing skills, be comfortable working with senior stakeholders.
• Entrepreneurial mindset, challenging the status quo to have stronger impact

Relevant Experience

• 2+ years classic brand management experience in an FMCG environment.
• Business management and brand development experience an added advantage.

Unilever is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you

How to Apply

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