Diageo

Position: Key Accounts and Reserve Manager

Job Time: Full-Time

Job Type: Permanent

Place of Work: Addis Ababa, Ethiopia

Posted date: 55 minutes ago

Application Deadline: Jul, 5/2021 (9 days left)

About us

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.

Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.

Feel inspired? Then this may be an opportunity for you.

Purpose of the role

This is a commercial position aimed at building the Reserve Portfolio knowledge, awareness and adoration with our Ethiopia Diageo Reserve community, stakeholders as well as managing on trade key accounts including but not limited to hotels, clubs, bars, restaurants to achieve mutually defined objectives, profits/NSV and brand growth targets.

Key Accountability

• Develop key accounts management programs and business plans with distributors which include Key Performance Indicators maximizing our Root To Consumer/market value chain and working to drive both (push and pull) with both the distributors and retailers.
• Build strong relationships with key customers and work closely with distributors’ sales teams guiding them to ensure distribution targets are achieved.
• Once our brands are listed with customers, ensure that they are correctly displayed and served perfectly as well as ensuring customers and consumers are coached on the benefits of our reserve brands.
• Drive staff engagement sessions to ensure that staff members are educated on the benefits of our brands.
• Monitoring reserve availability and sales as well as being proactive on factors affecting the sales and market share performance and competitor activities affective the Reserve market and taking appropriate corrective actions.
• Market intelligence through regular trade visits and utilizing this to enhance brand activities. Analyzing market research data including secondary research and taking corrective action for enhancing of brand strategies.
• Ensure compliance with all relevant policies by brand promoters and influencers.

Qualification and Experience required

Qualification

• A Bachelor’s Degree in Commerce Marketing, Business Field or equivalent

Experience

• 5+ years of relevant experience
• Excellent category, brand and trade knowledge, basic mixology skills
• Ability to train and educate others about how our brands fit within the reserved category
• Passion for the high-end drinks business, our customers and consumers
• Ability to live the life of the luxury sector and bring our brands to life
• Understand the motivations of bar managers and staff and treat them as your most important customers
• Be an entrepreneur, think creatively and have an eye for detail and quality

How to apply

Follow the link on our recruitment portal to apply CLICK HERE