Job Description

Vacancy Announcement

Position Title: Demand Creation Lead, Urban Water, Sanitation, and Hygiene (UWASH) Activity

Department/Program: WASH

Level: D1

Reports to: TBD

Based in: Addis Ababa

Duration of contract: Contingent upon funding

Remuneration: As per the organization pay scale plus other PSI/Ethiopia staff benefits

Application Deadline: September 7, 2021

Who we are?

We’re Population Services International (PSI), the world’s leading non‐profit social marketing organization. We work to make it easier for people in the developing world to lead healthier lives and plan the families they desire by marketing affordable products and services that range from mosquito nets to contraceptives to HIV testing. We are a $560m enterprise based in Washington, DC, operating in the private and public sectors in more than 65 countries.

Join us!

There are over 9,000 “PSI’ers” around the world. It’s a diverse group of entrepreneurs and professionals with an unusually wide range of backgrounds - from the medical industry to the music business - all with unique skills we bring to the job.

PSI/Ethiopia wants reimagine healthcare, put the consumer at the center, and whenever possible, bring quality care to the front door. We achieve health impact in Ethiopia by working with both government and private partners and harvesting technology innovation to bring quality care closer to communities, schools, and homes.  We empower consumers by including them in the design of healthcare solutions, offering them more healthcare choices, and helping them to have a voice in influencing national priorities. We work with all market actors in the health system to understand their needs, designing and delivering solutions so that market systems can sustainably serve consumers for the long term, helping to support the Government of Ethiopia in achieving Universal Health Coverage. 

We are looking for a Demand Creation Lead to oversee activities to increase private sector capacity in marketing, behavior change, and sales under an anticipated 5-year USAID-funded project with PSI Ethiopia. The overall purpose of this Activity is to support accelerated access to inclusive and resilient water supply, sanitation, and hygiene services in targeted urban and peri-urban areas through four complementary objectives: 1) strengthen GoE urban WASH planning, budgeting and service delivery oversight; 2) strengthen the operationalization of an independent regulator; 3) enable and professionalize public and private WASH service providers; 4) extend WASH services to poor and marginalized households.

With support from the Government of Ethiopia and international donors such as USAID, CIFF, and other private foundations, PSI has worked in Ethiopia since 2003 and has roughly 275 staff. PSI implements market development and behavior change programs to increase access to and use of products and services for WASH, sexual reproductive health, HIV/AIDS, malaria, and cervical cancer.

The anticipated program would add to PSI’s significant work in the Ethiopia WASH sector to increase market access to and sustained use of a broad spectrum of affordable WASH products and services. PSI has reached more than 73,000 households in all nine regions with PSI-supported WASH products and services. We achieve this by transforming the market for low-cost quality WASH products and services through stimulating demand at the community level, harnessing public stewardship, strengthening supply chains, and improving the enabling environment for a vibrant private market. PSI supports government sanitation strategies with technical support and training, has a network of nearly 350 private sector small business partners in all nine regions, and employs a user-centered design approach to develop affordable WASH products, business models, and financing mechanisms.

Your contribution

The Demand Creation Lead will oversee activities designed to build government and private-sector capacity to increase demand for and uptake of sanitation products and services among urban and peri-urban customers. Responsibilities will include acting as the technical lead on research to understand consumer segments and current behaviors, motivators, and barriers to uptake of services; identifying the best approaches for raising awareness, increasing demand, and triggering purchase among diverse consumer segments; training and coaching government actors and business operators to increase demand for services; and using rigorous monitoring to routinely evaluate and strengthen demand creation approaches. The Demand Creation Lead will work with the Market-Based Urban Sanitation Advisor to design, implement, monitor, and coordinate demand generation and sales interventions. Our ideal candidate has deep experience in business and/or with private sector approaches to marketing, demand creation, and sales in Ethiopia, a passion for knowledge sharing and capacity building, and a positive and action-oriented attitude.

Job Requirements

What are we looking for? The basics

• Bachelor's Degree in business, sales, marketing, communication, behavioral, social sciences, public health, human development, or related field.
• At least five years' experience designing and/or implementing demand creation approaches to increase uptake of products and services, with a preference for experience creating demand among urban consumers.

What would get us excited?

• Experience providing demand creation technical direction to projects, strategically designing programs, and developing approaches to measure and evaluate implementation and impact.
• Experience training, mentoring, and coaching others to develop and implement demand creation approaches.
• Experience engaging customers in intervention design and development.
• Demonstrated track record of success using private sector approaches to behavior change, demand creation, marketing, and sales
• Fluent in English (spoken and written)
• Citizen of Ethiopia(References will be required)
• Excellent diplomatic, oral/written skills and presentation abilities

How to Apply

Are you intrigued? Apply!

By following our 3 steps application process:

Fill out the application form using the following link: Online Application Form. It will only take 5 to 10 minutes. Send your CV and application letter to recruitment@psiet.org clearly mark “Application for Demand Creation Lead, Urban Water, Sanitation, and Hygiene (UWASH) Activity Position” in the subject line.

NB: Check your email and make sure you receive an automatic response acknowledging receipt of your application that means your application was successful. If you don’t receive the automatic response, check again your subject line and if needed, re-submit your CV and application letter with the correct subject.

Application deadline September 7, 2021. We’ll call or e-mail you back if there is a good fit on both sides.

PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of race, religion, national origin, sexual orientation or disability.