Unilever

Position: Brand Manager Homecare

Job Time: Full-Time

Job Type: Permanent

Place of Work: Addis Ababa, Ethiopia

Posted date: 51 minutes ago

Application Deadline: Sep, 24/2021 (10 days left)

Unilever is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever, we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

MAIN JOB PURPOSE

Ethiopia is a key growth driver for Unilever's East African business, thereby delivering double-digit growth for the last 5 years. With tremendous growth potential across the homecare category, there is a need for ambitious & experienced talent to help support high growth agenda for marketing Unilever homecare products to Ethiopian consumers.

We are looking for a passionate marketer who is keen to embark with us on this transformational journey of playing a pivotal role in scaling up homecare business for Unilever through pathbreaking innovations, ensuring world-class execution of brand marketing strategies, ensuring consistency with brand key & leading brand communications for key homecare brands.

JOB SUMMARY

• Contribute to the development of long-term brand strategy and its yearly revisions during the yearly planning cycle.
• Develop and execute the yearly brand plans in full synergy with the long-term plan:
• Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel.
• Lead and run the IBP process for the Brand (incl. Brand audits, Brand Marketing Plan creation, CD engagement)
•  Develop and execute yearly activity plans including product launches and relaunches, brand communications and brand activations.
• Coordinate innovation/renovation projects according to IPM guidelines.
• Contribute to the development of financial plans, create Business Cases together with Finance, monitor Brand P&L.
• Coordinate with Supply Chain. Provide assumptions for long-term volume forecasting (Demand Volume Meetings - DVM), and ensure a harmonized and cost-effective SKU portfolio in Ethiopia (e.g. in case of delisting, on-top/not on-top innovations)
• Ensure launch materials availability: trade selling story, trade samples, Key Visual, POS guideline, etc.
• Development of the yearly brand communication and media strategies including: 
• Yearly Communication Channel Planning (CCP) briefs
•  Development of the final communication strategy
•  Lead both offline and online tactical plan briefs and approvals for campaigns
• Coordinate media asset creation, mutation, and delivery to media channels
• Development and/or adaptation of global communication assets/ new asset creation with creative agencies
• Continuously monitoring brand performance, initiate discussions, and analysis with relevant departments to improve performance - represents real ownership
• Management of marketing budgets within agreed targets.
• Owner of the pricing strategy and ensure strategic pricing implementation.
• Creating and coordinating promotional and PR activities in close cooperation with agencies.
• Managing brand’s digital platforms
• Build deep, holistic consumer understanding of the Brand/Category. Deliver market- and customer-knowledge-driven input (analyses) into strategy and promotion planning. Champion the consumer needs and brand passion within the overall business.
• Monitor and react quickly to competitor moves (promotions, new product launches, etc.)
• Build and nurture a good, challenging but constructive relationship with CM, CD, Finance, Supply chain. The brand manager should be able to successfully influence and lead concerned stakeholders for the achievement of overall objectives.
•  Build and nurture a good, challenging but constructive relationship with Brand Development Managers/Homecare brand leaders for Africa
• Build and nurture a good relationship with the Deployment team in Africa, ensure Ethiopia-Africa alignment in strategic questions
• Run all the necessary administrative tasks for the brand (internal orders, etc.)

KEY SKILLS

• Demonstrate the highest standard of leadership skills across the following areas
• Creative brief & judgment
• Evidence-based decision making
• Design Innovations for Experience and channels
• Brand positioning, Brand Advocacy, Consumer insights,
• Commercial Acumen, Growth hacking with optimization & measurement
• Business strategy & formulation
• Business Planning & Implementation
• Project Management
• Stakeholder management
• Negotiation
• Digital Marketing
• Media Planning & deployment

RELEVANT EXPERIENCE

• The candidate should have at least 6-8 years of experience in marketing across either brand building or brand development or both.
• Business mindset and thorough knowledge of consumer needs are required
• Deep understanding and usage of digital marketing tools
• Be a good team player demonstrating loyalty and commitment to the organization and team members
• Proven affinity and experience in project management
• Proven track record of delivering outstanding business results for mid-sized to large-sized brands

How to apply

Interested and Qualified candidates who fulfill the above requirements apply through the below link to our website

CLICK HERE TO APPLY

Women and People living with a disability are encouraged to apply.