Job Expired
Trade Marketing Manager
Holland Dairy PLC
Business
Marketing Management
Addis Ababa
5 years
Position
2021-10-20
to
2021-10-29
Full Time
Share
Job Description
- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget.
- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the marketing priorities.
- Working with Marketing and Supply Chain, responsible for the monthly and annual forecasting of assigned brands.
- Leading and implementing channel specific marketing strategies and plans for assigned retailers.
- Leading activation programs with partners to improve brand visibility
- Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.
- Lead and set the Trade Marketing Strategy across a portfolio of brands in consultation with General Manager, Marketing Manager and Sales Manager.
- Lead and oversee short and long lead Trade Marketing projects, promotional material as briefed by the Marketing and Sales teams ensuring all artwork and items are on brand and delivered on time
- Maintain brand guidelines at all times and raise any concerns with the Digital expert & Marketing Manager.
- Support internal and external stakeholders to ensure projects and Sales support activities are completed to specifications and deadlines.
- Align any Trade Marketing activity, point of sale and value add items to ensure best in class quality and cost effectiveness with internal/external designers and suppliers. Where applicable, coordination of legal requirements for consumer or trade promotions.
- Allocate internal resources to assist in partnering with local community and internal stakeholders for any local events.
- Perform other duties as assigned by the manager
Job Requirements
- Bachelor's or Master's Degree in Marketing, Sales or Business related fields
- 5+ years of sales, trade and category experience in FMCG market.
- Strong Analytical skills
- Excellent presentation and communication skills
- Proficient in Excel & PowerPoint tools
- Excellent team player
- Problem Solving Skills
- Able to work under stress
- Excellent inter-personal skills
How to Apply
Only candidates meeting the required qualifications are invited to send their application letter and Updated CV (WITHOUT ANY SUPPORTING DOCUMENTS AT THIS STAGE) through the following address:
Email: hr@holland-dairy.com
Please mention the specific Position you are applying for on the subject line of your email, candidates who do not follow the application instruction will not be considered.
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