About Us

Safaricom Telecommunications Ethiopia Plc is a company supporting Ethiopia’s digital transformation. As a member of the Vodacom family, we have a wealth of experience connecting over 334 million people globally and over 180 million people in Africa across our network. We look forward to partnering with Ethiopians as we build a new network in Ethiopia.

We are setting the groundwork in readiness for the launch of our services next year and are looking to work with purpose-led teams that put the community at the heart of service.

Safaricom Ethiopia is offering a wide range of careers, whether you’re looking to join our technology, commercial or corporate teams. If you would like a challenge and the promise of a digital future for the people of Ethiopia, we are looking for you. 

We are pleased to announce the following vacancy for Segment Lead - MASS Segment within the CBU Function in Ethiopia. In keeping with our current business needs, we are looking for a person who meets the criteria indicated below. 

Detailed Description 

Reporting to the EHOD - Segment Marketing and Regional Go To Market, the position holder’s role shall be;

• Responsible for driving end-to-end delivery of Customer Value proposition within the Mass Segment.
• The segment lead is the voice of the segment and is tasked to generate segment insights, develop comprehensive value propositions and Go-To-Market strategies that will enable Safaricom drive acquisition, usage, and retention of Mass Customers, while gaining on key consideration, usage and affinity brand metrics specific to the Mass Segment.
• Ensure that the segment strategy is implemented in alignment with overall business strategy, market needs and requirements. Responsible for gaining leadership in the Mass Segment in Kenya.

Job Responsibilities

• Responsible for segment Revenue and P&L
• Responsible for segment brand metrics
• Deliver End to End plan of the Mass Segments and Customer Life Cycle (revenue, ageing, control decline, reduce churn) aligned to the overall Segment P&L
• Analyze customer insights, usage patterns, competition activities, and market scenario to draw insights into customer usage /recharge behavior to design segment propositions to optimize revenue and profitability.
• Develop the commercial case and secure commercial approvals for the segment
• Collaborate with Sales, Customer care, Product & Services, Finance, Technology key stakeholders to align the Mass Segment unit goals
• Project manage the plan till delivery by working with Virtual Business teams and the Joint Delivery Teams
• Prepare and update all documents for all propositions within the Mass Segment
• Present Mass Segment commercial performance in monthly reviews (Customers, Revenues, Share, NPS, ARPU, Smartphones, Data Usage)
• Responsible for the development of an annual/bi-annual/segment strategy
• Work with the brand team to develop a Segment Media, Sponsorship and experiential strategy
• Consolidate the marketing research and data on these segments- identifying key insights and business opportunities
• Work closely with other stakeholders to define a clear and precise Go To Market strategy and channel engagement including visibility requirements
• Manage Segment Opex Budget

Job Requirements

Qualifications 

• Master's or Bachelor's degree in Business or Commerce from a recognized University
• 5 years working experience in Telecom or FMCG with exposure to Segment Marketing
• High-level knowledge of Commercial knowledge.
• Profound knowledge of MS Office applications.

How to Apply

If you feel that you are up to the challenge and possess the necessary qualification and experience, kindly proceed to update your candidate profile on CLICK HERE