Lead the Public Engagement unit, consisting of social media, digital and web, media relations, and events and campaigns specialists, ensuring our audiences engage in our mission and the issues we raise through compelling and aligned campaigns, thought leadership, digital channels, partnerships and media. Reporting to the Communications & Marketing Director, create new opportunities for the public to engage with World Vision with timely and strategic communications content grows website and digital traffic, increasing World Vision's social community. Ensuring strategic media outreach and public engagement increases coverage of issues World Vision cares about and builds visibility and reputation, positioning World Vision as a trusted partner.

Major Responsibilities;

• Lead the Public Engagement unit to create new opportunities for the public to engage with World Vision
• Lead the Public Engagement unit to ensure media strategy developed, relationships with mass media are fostered, media visits (virtual and in-person) are hosted, traditional and social media environments are positive
• Ensure World Vision influences the public opinion and advocate on development issues, by building branding, reputation, and relationships with local and international media based in Ethiopia, and by creating engaging online and social media environments for people to interact with World Vision.
• During an emergency, disaster, or media crisis, ensure World Vision maintains strong links and communications with the media.
• Develop journalist and media engagement to build trust and confidence in World Vision’s development expertise 
• Oversee the development of a social media strategy that leverages appropriate platforms, positioning World Vision positively with target audiences
• Ensure proactive management of social platforms leads to growing online presence across website, Facebook, Twitter, Instagram, and YouTube, etc. And that quality stories and messages are being broadcast regularly and in sync with traditional media messaging - building world vision’s brand trust and awareness.
• Ensure the Integrated Communications Coordinators in Field, Technical Programmes, Grants, and Emergencies (HEA) receive on-going support, capacity building, instruction and guidance from the Public Engagement Unit
• Lead and supervise the staff of the Public Engagement Unit (social media, media relations, digital and web, events and campaigns) ensuring that clear roles and responsibilities across the specialist units results in highly effective teamwork and efficient collaboration
• Increase the quality and quantity of responsive and proactive communications projects
• High performance of the team is ensured through the leading of; goal setting, prioritization, process management, and relationship management
• Manage key relationships with external local partners, freelancers and suppliers 

Job Requirements

• 6-years experience managing communications or media teams, in international humanitarian and development sector, business, or creative industries
• Demonstrated experience managing external media partner relationships, such as agencies or broadcast networks
• Advanced technical skills in several of the major areas of the job, such as; social media design, media relations, digital and web development, events and campaigns
• Proven experience of training and capacity building of others
• Advanced level of computer proficiency, Mac and PC
• Experience working with children and youth
• Bachelor's Degree in Marketing, Communications, Business, Media, Journalism, Arts or similar
• Thorough knowledge of the marketing, communication, and media industry
• Excellent written, verbal, and interpersonal communication skills
• Thorough knowledge of international development, World Vision development practice, and marketing and communications needs

Professional certifications in any of the technical areas of communications or marketing

Travel and/or Work Environment Requirement; Working primarily in the head office in Addis Ababa, semi-regular travel locally and internationally will be required.

Physical Requirements; Travel by road, flexibility with accommodation and dietary arrangements. Ability to partake in on-location production or live events.

Language Requirements; Fluency: Amharic is required

Working knowledge: professional English language required Other local languages are beneficial

Duty Station; Addis Ababa

Duration of the contract; for an indefinite contract period

How to Apply

Interested applicants are required to Write Position Title on the subject line and attach Current CV with three references & fill employment application form which can be found HERE ) and email before the closing date of this announcement to Recruitment_ethiopia@wvi.org or through CLICK HERE

 World vision has zero tolerance towards abuse and exploitation of children and vulnerable adults. Every prospective employee, volunteer, and intern is obliged to comply by world vision’s child and adult safeguarding policy." We do not receive hard copies /We do not receive applicants those who don’t write position title on the subject line