Job Expired
Digital Marketing Officer
Metropolitan Real Estate PLC
Business
Marketing Management
Addis Ababa
3 years
1 Position
2021-12-24
to
2021-12-31
Full Time
Share
Job Description
- Website: Managing our CMS; optimizing SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear and performance of the content is measured against clear KPI’s.
- Content: Writing engaging content for a variety of audiences that is consistent with brand guidelines. Keeping up to date and informed about all aspects of Trees for Life’s work.
- Social Media: Planning and coordinating a schedule of activity across Facebook, Twitter and YouTube, and other platforms to expand our social media audience base.
- Advertising: Coordinating Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimize performance. In addition, you will maintain our presence on third-party sites, keeping all messaging current.
- Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimize results.
- Print: To coordinate the printing and production of our marketing materials
- Brand Guidelines: To implement brand guidelines and ensure compliance in all areas of work.
- Reporting: Monitor, report and analyze results to improve performance, using tools such as Google Analytics and others so that amendments and improvements can be made were appropriate
- Other: Keeping up to date with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post.
Job Requirements
Qualification
- Bachelor degree in Marketing Management
- 3 years’ work experience in digital marketing is a must.
Skills
- Excellent organizational, interpersonal, and communication skills.
- Strong writing skills with the ability to produce compelling copy
- Strong analytical and ICT skills
- Ability to work on multiple projects at the same time
- Ability to work as part of a team and individually
- Excellent time management and prioritization skills
How to Apply
Interested and qualified applicants should ONLY apply through the email below
Please use "Digital Marketing Officer" mail subject line
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