POSITION SUMMARY

The position holder is responsible to drive Minaye Flowers revenue growth and long-term profitability of the Company by designing and implementing effective marketing strategy, positioning and delivering the Company’s value propositions to targeted markets, locating and exploiting attractive market opportunities, managing the development and commercialization of products, gaining market leadership through customer acquisition and retention, and strengthening the eminence of the brand. 

DUTIES AND RESPONSIBILITIES

• Develop the overall Minaye Flowers marketing strategies and other working documents
• Actively pursuing daily sales opportunities directly with new and existing customers
• Lead the market research process to gain customer and marketplace trends and insights, identify growth opportunities, analyze and select businesses to compete in. 
• Determine the scope of market research needs, and define and develop required in-house capabilities required for market intelligence.
• Identify promising business opportunities and ideas through market research and participation in industry and related events, by attending trade fairs/ conferences/ Bazaar, and present to and consult with senior management on business trends with a view to developing new services, products, and distribution channels.
• Collaborate with senior management to prepare and implement the Company’s strategy and annual business plan for meeting business goals.  
• Define short and long-term marketing goals, and corresponding marketing programs and initiatives, making profit and loss trade-offs to deliver revenue and profit objectives.
• Drive new product development including identification of unmet customer needs and marketplace insights, development of new product/technology concepts, and building business case.
• Lead the effective commercialization of newly developed product concepts by identifying and securing any human resources needed, building or securing the business and functional requirements for the product, testing and refining the product.
• Lead the development and delivery of sales training programs to enhance sales teams’ product knowledge and selling effectiveness. 
• Coordinate and lead the development and review of pricing policy for new and existing products and ensure consistent and accurate application of pricing guidelines and policies, and manage pricing appeals.
• Lead the development and implementation of an integrated marketing communications and public relations programs comprising media advertising, publicity programs, events and other elements and track their effectiveness.
• Oversee translation of creative briefs into advertising campaigns, media placement and purchasing, packaging art, website content, and track effectiveness of campaigns and align campaigns with product and brand goals.
• Cultivate strategic relationships with existing and potential customers and business partners.
• Track marketing components of the business plan, analyze current results and marketplace data, evaluate effectiveness of current and planned initiatives, and make spending trade-offs and re-allocate resources. 
• Lead the development and implementation of customer feedback instruments (i.e. surveys, etc.), insights from sales force, distribution centers and operations and use customer experience and enhance sales force effectiveness. 

PLACE OF WORK : Head office

DEPARTMENT Marketing and Sales

GRADE : TBD

REPORTS TO : Group CEO

REPORTS TO POSITION : TBD

Job Requirements

PERSONS SPECIFICATIONS

• Education: Master’s Degree or Bachelor's Degree in Marketing, Business, or a related Field.

Experience:

• Minimum of 8 years’ experience in the field and at least 3 years’ experience as managerial position.
• Marketing experience in Flower industry is a plus

Knowledge, Skills, Competence:

• Extensive knowledge of marketing strategies, channels, and branding;
• Exceptional analytical and problem-solving skills;
• Strong time management and organizational abilities;
• Excellent written and verbal communication skills;
• Proven experience developing marketing plans and campaigns;
• Strong project management, multitasking, and decision-making skills;
• Metrics-driven marketing mind with eye for creativity;
• Experience with marketing automation and CRM tools.

How to Apply

Apply on mgthrminayegroup@gmail.com, hr@minayegroup.com or through telegram to 0978059473.

Note: Use " Marketing Manager" as the subject line of your email !