Main Roles and responsibilities

• Initiating, organizing and managing marketing campaigns in the form roadshow, social media usage and other personal selling techniques
• Managing the bank’s outdoor marketing efforts by connecting the bank with stakeholders
• Conducting overseas market assessment.
• Discovering effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
• Investigating the performance of the bank’s marketing campaigns and strategies through evaluating key performance metrics.
• Creating goals and objectives in order to approach customers through appropriate marketing channels.
• Researching and analyzing variety of marketing information, including market trends, competitor offerings, product specifications, and demographic data,
• Presents findings to marketing teams to help guide the direction and activities of the department,
• Prepare different promotional items for the identified marketing campaign,
• Provides expert direction and insight to marketing staff members throughout each project or campaign,
• Acts as a go-to resource for up-to-date, accurate research and market information,
• Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback,
• Reports findings and results to upper management.

Core Competencies

• Optimizing content for search engines using keywords
• Writing and sending mass emails and communications
• Creating and editing spreadsheets and digital schedules
• Evaluating and editing websites and social media profiles
• Coordinating events and meetings
• Recording and filing information and documents
• Creating strategic schedules for major projects
• Helping team members to finish assignments on time
• Collaborating with his/ her team to make decisions
• Developing rapport with clients and customers
• Listening to and addressing feedback and criticism
• Writing press releases or quarterly summaries
• Brainstorming ideas with graphic designers and artists
• Evaluating the aesthetic appeal of marketing materials
• Devising creative methods for promoting and distributing product
• Planning and executing promotional events and activities

Requirements:

• Educational Background: BA Degree in Marketing, Management, Business Administration, and other Business-related fields.
• Experience: Three and above years of experience in Marketing at Banking and Related organizations.

Language: Proven proficiency of Afaan Oromoo, Amharic and English are Mandatory.

Duty Station: Head Office

• The applicants must have desirable skill, knowledge and attributes.
• The applicant must have proven proficiency in English, Afan Oromo and Amharic Languages.
• Remuneration:  As per the Bank’s salary scale and benefit scheme
• Terms of employment: Permanent after probationary period
• Registration Deadline: March 04, 2022

How to Apply

Interested applicants who fulfill the above criteria can submit their copies of non-returnable CV with the application letter and copy of credentials; including copy of grade 8 ministry certificate and other supportive documents in person at Cooperative Bank of Oromia, located on Bole Road, at Dembel City Center 4th Floor. (Kindly use lift no 6)         

Note: Applicants should appear in person within original documents within five consecutive working days from the date of announcement.