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Segment Lead

Safaricom Telecommunications Ethiopia PLC

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Business

Business Administration

Harar,Jijiga,Dire Dawa

5 years

3 Positions

2022-05-18

to

2022-05-30

Required Skills
Required skills have not yet been specified for this position this job
Fields of study

Business

Full Time

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Job Description

Application Deadline: May 30, 2022

We are pleased to announce the following vacancy for a Segment Lead within the CBU Function in Ethiopia. In keeping with our current business needs, we are looking for a person who meets the criteria indicated below. 

Detailed Description 

Reporting to the EHOD - Segment Marketing and Regional Go To Market, the position holder’s role shall be;

  • Responsible for driving end-to-end delivery of Customer Value proposition.
  • The segment lead is the voice of the segment and is tasked to generate segment insights, develop comprehensive value propositions and Go-To-Market strategies that will enable Safaricom drive acquisition, usage, and retention of Customers, while gaining on key consideration, usage and affinity brand metrics specific to the customers.
  • Ensure that the segment strategy is implemented in alignment with overall business strategy, market needs and requirements. Responsible for gaining leadership in the Segment in Ethiopia

Job Responsibilities 

  • Responsible for segment Revenue and P&L
  • Responsible for segment brand metrics
  • Deliver End to End plan of the Segment and Customer Life Cycle (revenue, ageing, control decline, reduce churn) aligned to the overall Segment P&L
  • Analyze customer insights, usage patterns, competition activities, and market scenario to draw insights into customer usage /recharge behavior to design segment propositions to optimize revenue and profitability.
  • Develop the commercial case and secure commercial approvals for the segment
  • Collaborate with Sales, Customer care, Product & Services, Finance, Technology key stakeholders to align the Segment unit goals
  • Project manage the plan till delivery by working with Virtual Business teams and the Joint Delivery Teams
  • Prepare and update all documents for all propositions within the Segment
  • Present Segment commercial performance in monthly reviews (Customers, Revenues, Share, NPS, ARPU, Smartphones, Data Usage)
  • Responsible for the development of an annual/bi-annual/segment strategy
  • Work with the brand team to develop a Segment Media, Sponsorship and experiential strategy
  • Consolidate the marketing research and data on these segments- identifying key insights and business opportunities
  • Work closely with other stakeholders to define a clear and precise Go To Market strategy and channel engagement including visibility requirements
  • Manage Segment Opex Budget

Job Requirements 

  • Bachelor’s degree in Business or Commerce from a recognized University
  • Must have prior and demonstrable experience working in the following regions: Dire Dawa, Jijiga and Harar
  • 5 years working experience in Telecom or FMCG with exposure to Segment Marketing
  • High level Commercial knowledge.
  • High level knowledge of MS Office applications.

How to Apply

Interested applicants can apply using THIS LINK

Fields Of Study

Business

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