Job Expired
Segment Lead
Safaricom Telecommunications Ethiopia PLC
Business
Business Administration
Harar,Jijiga,Dire Dawa
5 years
3 Positions
2022-05-18
to
2022-05-30
Business
Full Time
Share
Job Description
Application Deadline: May 30, 2022
We are pleased to announce the following vacancy for a Segment Lead within the CBU Function in Ethiopia. In keeping with our current business needs, we are looking for a person who meets the criteria indicated below.
Detailed Description
Reporting to the EHOD - Segment Marketing and Regional Go To Market, the position holder’s role shall be;
- Responsible for driving end-to-end delivery of Customer Value proposition.
- The segment lead is the voice of the segment and is tasked to generate segment insights, develop comprehensive value propositions and Go-To-Market strategies that will enable Safaricom drive acquisition, usage, and retention of Customers, while gaining on key consideration, usage and affinity brand metrics specific to the customers.
- Ensure that the segment strategy is implemented in alignment with overall business strategy, market needs and requirements. Responsible for gaining leadership in the Segment in Ethiopia
Job Responsibilities
- Responsible for segment Revenue and P&L
- Responsible for segment brand metrics
- Deliver End to End plan of the Segment and Customer Life Cycle (revenue, ageing, control decline, reduce churn) aligned to the overall Segment P&L
- Analyze customer insights, usage patterns, competition activities, and market scenario to draw insights into customer usage /recharge behavior to design segment propositions to optimize revenue and profitability.
- Develop the commercial case and secure commercial approvals for the segment
- Collaborate with Sales, Customer care, Product & Services, Finance, Technology key stakeholders to align the Segment unit goals
- Project manage the plan till delivery by working with Virtual Business teams and the Joint Delivery Teams
- Prepare and update all documents for all propositions within the Segment
- Present Segment commercial performance in monthly reviews (Customers, Revenues, Share, NPS, ARPU, Smartphones, Data Usage)
- Responsible for the development of an annual/bi-annual/segment strategy
- Work with the brand team to develop a Segment Media, Sponsorship and experiential strategy
- Consolidate the marketing research and data on these segments- identifying key insights and business opportunities
- Work closely with other stakeholders to define a clear and precise Go To Market strategy and channel engagement including visibility requirements
- Manage Segment Opex Budget
Job Requirements
- Bachelor’s degree in Business or Commerce from a recognized University
- Must have prior and demonstrable experience working in the following regions: Dire Dawa, Jijiga and Harar
- 5 years working experience in Telecom or FMCG with exposure to Segment Marketing
- High level Commercial knowledge.
- High level knowledge of MS Office applications.
How to Apply
Interested applicants can apply using THIS LINK
Fields Of Study
Business
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