Wine making has been a part of the Ethiopian culture for more than a millennium, dating back to the Axumite era. Although this traditional method has survived all that time, the methods, quality, and variety stayed the same. In 1943 GC (1936 Ethiopian Calendar), a Greek family started the first winery in Ethiopia and followed by an Italian family who established their winery at Mekanisa. The two ventures where nationalized in 1973 and regrouped in one entity that was named Awash Wine. Since that time, we have grown to be one of the country’s most loved brands-a market leader that is interwoven with the cultural fabric of the county.

Job Summary

Regional Sales Supervisor is responsible for achieving companies’ sales objectives in his/her assigned region. He/She is also Implement the companies’ sales & marketing strategies on the market, Prepare daily, weekly, monthly & annual plan. The role holder also conducts visit in the market, agent warehouse & outlets. Regional sales supervisor is also responsible to facilitate conducive environment for the company, work like selecting/recruit agents mediate between the company and the agent in order to keep the interest of the company.

Job Duties and Responsibilities

• Evaluate Agent and Agent’s sales force performance
• Create regional area sales plans and targets in alignment with RSM’s overall plan
• Conduct periodical visits to Agents and key outlets under his responsibility and produce visit report
• Drive sales volume to achieve sales target set for the regional area
• Receive and handle objections/complaints of agents or outlets
• Accountable for availability, visibility, and accessibility of Awash range in priority outlets
• Understand and communicate price dynamics in the regional area
• Close follow-up and monitor performances and activities of Agent and Agent’s sales force
• Conduct weekly and monthly stock count and reporting by SKU
• Receive sales orders and track stock availability at Awash Wine S.C.
• Prepare and communicate all required reports in accurate and timely manner
• Ensure adherence of FIFO stock movement method at Agent warehouse.
• Actively participate in promotional activities conducted in his/her regional area
• Support Agent to increase sell-in and sell-out performances and report on agent sales results
• Develop route plans, ensure route, and price adherence of Agents
• Coordinate proper communication of Recommended Retail Prices (RRP) of the company products to outlets
• Participate in forecasting monthly, quarterly, and annual agents’ sales volume
• Analyze regional area market trends and discover new opportunities for growth
• Address potential problems in the regional area and suggest prompt solutions
• Suggest new services/products and innovative sales techniques to increase customer satisfaction
• Liaison between Awash, Agents, and Outlets for smooth functioning of the business
• Assess the market and reflect on competitor activities in the area that require counter strategy
• Follow-up and report on activities that disturb the market (under/over pricing, transshipment, hoarding, etc..) in the regional area
• Manage identification, collection, and replacement of defective/damaged products
• Ensure proper allocation and distribution of POSM to outlets
• Execute the picture of success in key outlets of his/her territory according to Awash standards per channel (merchandising, visibility, price, must have SKU)
• Coach and develop Agent’s sales team
• Recruit and manage sub-agent and stockist network
• Implementing and respecting all tasks in compliance with standards and respecting all the set parameters by the system.
• Keeping records and documentations in compliance with the standards.
• Performs other related tasks as assigned by the immediate supervisor.

Job Requirements

Education          

Bachelor’s degree in business or related fields

Experience

3 years experience out of which 2 years as a Sales Representatives/Account Developer and at least one year on supervisory level specifically in FMCG industries.

How to Apply

Interested applicants who meet the minimum requirement can send their application letter and CV through CLICK HERE for ten (8) consecutive days after the first day of this vacancy announcement. 

Only shortlisted applicants shall be contacted.