Job Expired

company-logo

Marketing Manager – Food Category

54 FMCG

job-description-icon

Business

Marketing Management

Addis Ababa

7 years

1 Position

2022-06-29

to

2022-07-06

Required Skills
Required skills have not yet been specified for this position this job
Fields of study

Marketing Management

Full Time

Share

Job Description

Job Summary

The Marketing Manager is responsible for planning, implementing, and monitoring the marketing strategy for the assigned categories.

Some of the duties may include market research, pricing, product marketing, communications, consumer insights, and packaging development. The Marketing Manager ensures the organization's message spreads across channels and to targeted audiences in order to meet sales objectives. He is also responsible for the development and execution of marketing and advertising campaigns.

Key Functions

  • Marketing lead for the Foods and Beverages category

  • Responsible for category, brand, and optimal category-based brand portfolio development and market share delivery as per agreed business plans

  • Responsible for consumer insights generation to drive brand /category NPD /Innovation opportunities maximizes brand growth,  brand distribution footprint, margin/mix programs, communications, brand support plans and ongoing innovation pipeline

  • Competitive landscape tracking for business insights and formulation of marketing programs to compete effectively in line with business capability

  • Development of Brand Communications in line with Brand Footprint and associated strategy

  • Develop, validate, document, and execute Group Innovation forum for alignment on priority growth projects and sustained business growth

  • Timely and best-in-class execution of agreed marketing programs to be a strong market leader in both oils as well as soaps and detergents

  • KPI Tracking and marketing reports for the Business Development Initiatives as well as any new launches

  • Responsible for ATL and BTL programs required to support the brands with key metrics to track return on investment

  • Liaison with other functions- particularly with sales, supply, R&D, and finance for successful and financially viable execution of new products and marketing programs

Job Requirements

Competences

  • Analytical abilities and problem-solving skills

  • Highly developed written, verbal and presentation & interpersonal skills with the ability to communicate with stakeholders and colleagues

  • Ability to work effectively under pressure and meet established deadlines

  • Ambitious, resilient and driven, with the desire to succeed

  • Passionate about work with a can-do attitude

  • A team player capable of working cross-functionally in a collaborative manner

  • Relevant work experience would include significant exposure to emerging/developing markets

Education Qualifications and Requirements

  • Bachelor's degree, or equivalent certification in Business, Marketing, Retail, or related fields

Experience

  • 7+ years of extensive marketing experience as Marketing or Category Manager level in a relevant field. 

How to Apply

Application instruction

Please title your application with subject line: -"Marketing Manager – Food Category "

Candidates meeting the above-required qualifications are invited to send their CV through    careers@54fmcg.com 

Only those applicants who meet the above criteria will be contacted for an interview.

Application deadline: July 6th, 2022

Fields Of Study

Marketing Management

Related Jobs

1 day left

Osaka Steel PLC

Crown Door Sales

Sales Officer

time-icon

Full Time

2 yrs

1 Position


Educational background in any field of study with relevant work experience in sales (preferably in construction, furniture, or related industries). Location: Remote / Addis Ababa & Surrounding Areas Job Type: Freelance (Commission-Based) Duties & Responsibilties: - Identify and connect with potential clients (contractors, real estate developers, businesses, and individuals). - Promote and sell Crown Door’s products on a commission basis. - Build strong relationships with customers and provide after-sales support. - Report sales progress and market trends.

Addis Ababa

1 day left

Romanat East Africa Plc.

Sales and Marketing

Marketing Officer

time-icon

Full Time

2 yrs

1 Position


Master's or Bachelor's Degree in Marketing, Marketing Management, Sales or in a related field of study with relevant work experience. Duties and Responsibilities: - Responsible for implementing sales and marketing strategies to maximize hotel revenue across rooms, events, and food & beverage outlets. - Develop and maintain client relationships, coordinate marketing campaigns, and support brand awareness initiatives to drive occupancy and profitability. - Execute sales plans to meet revenue targets for accommodation, meetings, and events. - Develop and maintain strong relationships with corporate clients, travel agents, and partners. - Conduct market research to identify new -markets. - Coordinate and monitor marketing campaigns, including digital and social media activities.

Addis Ababa

3 days left

Minaye PLC

Marketing Intern

Internship

time-icon

Internship

0 yrs

1 Position


Currently pursuing or Completed a Degree in Marketing, Business, Statistics or in a related field of study Duties & Responsibilities: - Assist in conducting market research and competitive analysis. - Collect, interpret, and present marketing data (e.g., campaign performance, customer insights). - Assist in preparing detailed reports and presentations for stakeholders. - Support digital marketing efforts (social media, email campaigns, SEO, etc.). - Collaborate with the team on brainstorming and strategy development.

Addis Ababa

5 days left

Yimaru Academy

Marketing Manager

Marketing Manager

time-icon

Full Time

2 - 3 yrs

1 Position


Bachelor's Degree in Marketing, Business, Communication or in a related field of study with relevant work experience Duties & Responsibilities: - Develop and implement comprehensive marketing plans - Manage and grow Yimaru Academy’s presence on Facebook, Instagram, TikTok, LinkedIn, YouTube, and Twitter/X. - Develop and execute lead generation campaigns to attract potential students. - Ensure consistent brand messaging across all marketing channels. - Use analytics tools (Google Analytics, Meta Business Suite, etc.) to track campaign performance.

Addis Ababa

6 days left

Natural.et

Shop Sales For Natural Supplements Store

Sales Person

time-icon

Full Time

0 yrs

1 Position


Completion of 12th Grade Required Gender: Female Working hours: Monday to Saturday, 2:30 in the morning to 12:30 in the Evening. Duties & Responsibilites: - In person sales with clients who come to shop. - Store Keeping and Stock Managment. - Tiktok Account Managment. - Live product selling on Tiktok - Making product videos on Tiktok. - Managing motorist - Submitting daily and weekly reports Required Skills: - The applicant needs to be fast learner, good at reading and writing proper English. - Needs to have a well working smart phone with a second sim card. - The person needs to dress properly suitable for shop. - Priority for persons with previous sales experience jobs. - Priority for applicants with previous do Tiktok or short videos online.

Addis Ababa

17 days left

ANDEMAMMA Manufacturing PLC

Marketer

Marketing Officer

time-icon

Full Time

0 - 5 yrs

4 Positions


Bachelor's Degree in Business, Marketing or in a related field of study with relevant work experience Duties & Responsibilites: - Develop and execute marketing campaigns (digital and traditional) to promote products or services. - Conduct market research to identify customer trends, needs, and preferences. - Create engaging content for social media, websites, emails, and other marketing channels. - Manage social media platforms and monitor performance analytics. - Coordinate promotional events, product launches, and brand partnerships. Required Skills: - Communication Skills: Strong verbal and written communication skills with the ability to persuade and negotiate effectively. - Customer Service: Excellent customer service skills with the ability to resolve issues quickly and efficiently.

Addis Ababa