Job Expired
Category Brand Manager
Repi Soap & Detergent PLC
Business
Marketing Management
Addis Ababa
4 years - 6 years
1 Position
2022-09-15
to
2022-09-22
Marketing Management
Full Time
Share
Job Description
Purpose statement
Category Brand Manager has the overall responsibilities to execute brand strategy for one or more key brands/categories through researching, developing, advertising, and promoting the brand in order to create a strong brand that increases profitability, builds customer loyalty, and increase market share for the company.
Duties and Responsibilities
Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
Participates in the development of the company’s long-term planning that identifies new business opportunities, markets and partners.
Manages the overall creative process for a single product or group of products and services.
Carrying out consumer research, monitor market trends, and identify potential areas in which to invest, based upon consumer needs and spending habits.
Coordinates regular meetings and preparing regular reports outlining the brands’ performance.
Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.
Prepares periodic reports outlining the brands’ performance
Manages and coordinates the production of TV commercials, newspaper and magazine advertisements, and direct mail packs, email campaigns, websites, and exhibition stand, road shows to ensure the right message is delivered for their product or service.
Coordinates the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays.
Organizes events, photo shoots, launching parties, brand related meetings.
Participates in creative meetings, including photo and film shoots, trade show exhibitions etc. …
Liaises and works closely with art designers, media buyers and printers, distribution partners, product developers to make sure the company’s brand values and image are followed.
Organize and execute market activation programs in and outside Addis Ababa markets.
Job Requirements
Qualification requirements
MBA/BA Degree in Marketing Management or social science field of study.
Minimum 6 years for BA and 4 years of experience for MBA in related filed of which three years as Category Brand Manager/Marketing Manager
Competencies:
Results driven
Interpersonal and Communications skills
Professional Excellence
Knowledge of media production, communication, and dissemination techniques and methods.
How to Apply
Qualified candidates who meet the above requirements can submit their CV and cover letter through THIS LINK by specifying the position and JOB ID in the cover letter
Fields Of Study
Marketing Management
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