Our vision and mission

Our vision is of a world in which working horses, donkeys and mules are free from suffering and have a life worth living.

Our mission is to achieve immediate and lasting positive change to the lives of working horses, donkeys and mules and the communities that depend on them.

Our Values

We are proud to be Brooke. Share new ideas and help each other succeed. Together we make change happen.

About Brooke

Brooke is an international animal welfare organization working to improve the lives of working horses, donkeys, mules and the people who depend on them. We reach over 2 million working animals across Africa, Asia, Latin America and the Middle East. Our staff include vets, animal welfare experts and advocacy and development specialists.

Our aim is to equip local people with the knowledge and skills to give their horse, donkey or mule a better life; and to enhance local capacity and conducive environment to sustainably improve the lives of working horses, donkeys and mules. Brooke has been working in Ethiopia since 2006 with a country office in Addis Ababa.

Main Purpose of the Job

Leading and coordinating the communication activities of B-Eth  for increased Brooke’s visibility, improved documentation and communication of programme results, experiences, and success stories to different stakeholders (including donors), and for fundraising. The communication activities are also to facilitate and support B-Eth’s work on policy influencing, as well as education and awareness raising on equine welfare.

Main Tasks and Responsibilities:

Coordinating and Managing B-Eth s Communication and Public Relations Activities:

·         Develop and implement B-eth’s communication strategy in line with the international Brooke communication strategy.

·         BE responsible for compliance with Brooke’s brand guidelines to ensure standardized and consistent messaging to key stakeholders and the public.

·         In consultation with the Country Representative, be responsible for managing reputation, appropriate public relations, and marketing to maintain and enhance the B-eth’s image and visibility.

·         Raise the visibility of B-eth at local and national events in public outreach and awareness initiatives and through the media (newspapers, radio, TV, magazines, etc.)

·         Ensure that the work of B-Eth retains high visibility via the use of the media, and contribution to in country publications.

·         In consultation with the country Representative, be responsible for compliance with the Brooke brand guidelines.

Documentation and Communication of B-Eth Experiences and Achievements:

·         Solicit information on a regular basis (from B-eth direct programmes and form partners) for update in the website, blogs and other channels to meet the organizational goals.

·         Identify and collect case stories, images and video clips to provide up-to-date information for fundraising team, for public communication and for regular programme reports.     

·         Ensure a high level of information flow to the Country Representative and the UK. 

·         Prepare periodic reports (e.g. annual reports) for public use (not technical report).

·         Organize information, including photos and video clips for preparing proposals, reports, and other communication materials to donors and supporters.

·         Provide support, arrange and coordinate B-eth meetings and events, as well as B-eth’s participation in public forums.

·         Proper archiving of photographs, footage, and case stories.

Working With the Media:

·         Regular monitoring and analysis of media coverage, focusing on the civil society sector and equine welfare.

·         Develop and maintain lists of (including mailing lists) of key media partners.

·         Building and maintaining close working relationships with the media.

·         Manage media communications, campaigns, and coverage.

·         Prepare media briefings, press releases and images for the press.

·         React speedily to media enquiries, organizing interviews and identifying spokespeople as appropriate.

·         In consultation with Country Representative, network with relevant channels to build a reputation for the B-eth that will resonate with key stakeholders including partners.

 IEC Materials

·         Work closely and provide technical support to the programme staff (B-eth and partners’) on the development of appropriate IEC materials (posters, leaflets, brochures, billboards, etc.).

·         Work closely and provide technical support to the Policy coordinator in relation to the production and use of communication materials in the policy influencing work.

·         Coordinate and lead the development of communication and promotion materials (video clips, posters, calendars, shirts, etc.) by the country office.

·         Identify and maintain a database se on local suppliers for photography, filming, design, printing, editing, and related tasks that may be required by B-eth.

·         In consultation with Finance and Operations Manager and the Country Representative, coordinate and manage contracts and working relationships with communication-related providers (printers, designers, photographers, film filmmakers

 B-Eth Staff and Partners’ Support and Capacity Development

·         Handling and maintenance of B-Eth’s audio-visual equipment.

·         Ensure that B-eth staffs are kept up- to date the web- based on communication and information management system.

·         Provide technical support to B-eth staff and partners’ staff on communication.

·         Provide/Facilitate training and capacity building of B-eth and partners’ staff on communication related issues.

·         Regularly update the B-eth and the Brooke UK relevant staff on issues from the media.

General

·         Perform such additional tasks as may reasonably be required by the POM and the Country Representative.

·         Work with UK staff on the development and maintenance of a future B-eth website.

·         In undertaking the role, comply with all Brooke global and country policies and procedures.

·         As part of this role, there is a need to travel as required, sometimes at short notice, within the country or abroad.

·         This list of tasks may not be exhaustive and will be reviewed from time to time.

Job Requirements

Minimum of a first degree in Communication Studies, Public Relations, Resource Mobilization,  Development Studies or related fields.

At least three years of experience in media, public relations, communications, fund Raising and related works.

Good understanding of the media and communications environment in Ethiopia.

·         Good experience in documentation and communication with different kinds of supporters and donors.

Knowledge of basic animal welfare concepts and the importance of working equines to households / the economy.

Excellent communication skills (oral and written) in English and Amharic.

Good information management skills, including the ability to write clear and concise reports for variety of audiences.

Good and creative ability and skills in the use of audio-visual equipment.

Strong IT skills

Experience in working in the NGO Sector.

Commitment and enthusiasm for the Brooke’s mission and values in promoting equine welfare.

How to Apply

Register using the following LINK

Please also include 3 references from current and former employers.