Job Expired
Trade Activation Manager
Awash Wine Share company
Business
Marketing and Business
Addis Ababa
6 years
1 Position
2022-12-02
to
2022-12-07
Business Management
Marketing
Full Time
Share
Job Description
Wine making has been a part of the Ethiopian culture for more than a millennium, dating back to the Axumite era. Although this traditional method has survived all that time, the methods, quality, and variety stayed the same. In 1943 GC (1936 Ethiopian Calendar), a Greek family started the first winery in Ethiopia around followed by an Italian family who established their winery at Mekanisa. The two ventures where nationalized in 1973 and regrouped in one entity that was named Awash Wine. Since that time, we have grown to be one of the country’s most loved brands-a market leader that is interwoven with the cultural fabric of the county.
Job Summary
Trade activation manager is responsible for developing and executing marketing plans and programs that promote the sales of products to trade customers. Works with sales teams to identify new customers and market opportunities and develop marketing programs to increase sales.
Job Duties and Responsibilities
§ Develop commercial plan and align.
§ Develop and execute channel strategy.
§ Manage trade assets.
§ Plan and execute trade activations.
§ Manage free goods issue based on the mechanics.
§ Conduct routine trade visits.
§ Lead Activation Agencies.
§ Manage alignment session with the Sales team monthly.
§ Align on planning and work on execution with Marketing team on brand building activities.
§ Deliver training to activation team.
§ Work closely with Warehouse and Distribution team.
§ Follow up Agents with the Sales team on Free Goods issue reimbursement and reconciliation.
§ Ensure POSM are deployed to outlets properly.
§ Prepare documentation for Free Goods issue reimbursement and reconciliation.
§ Innovate winning ideas to support the Sales team with the competition.
§ Facilitate the linkage between Sales and Marketing to drive result.
§ Follow-up employee’s attendance and report to Human Resource department.
Job Requirements
BA in Marketing, Business Management or related filed.
At least 6 years of relevant experience on Sales and Marketing, and Events Organization in FMCG companies. 2 years as a Manager or Supervisor.
How to Apply
Register using THIS LINK
Only shortlisted applicants shall be contacted.
Fields Of Study
Business Management
Marketing
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