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Consumer, Market Insight and Innovation (CMI) Manager

United Beverages SC

job-description-icon

Business

Marketing Management

Addis Ababa

8 years

1 Position

2022-12-03

to

2022-12-10

Required Skills
Required skills have not yet been specified for this position this job
Fields of study

Business Administration

Marketing Management

Marketing & Salesmanship

Statistics

Full Time

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Job Description

Come work with United Beverages S.co at a growing company that offers great benefits with opportunities to advance and learn alongside accomplished business leaders.

Main Purpose

The Consumer, Market Insight, and Innovation Manager will handle besides gathering & sharing insights that can be used to inform and support decision-making activities, fuels insights from the Market and the Consumer, knows what the business needs and share knowledge, and inspire decision-makers. In addition, manage innovations in the pipe to design a winning portfolio for sustainable business growth.

Responsibilities & Accountabilities

  •   Devising actionable strategies from consumer insights.

  •   Bringing the consumer perspective to marketing decision-making by executing market analysis and research activities to provide insights and recommendations.

  •   Managing external agencies for the execution of research projects.

  •   Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.

  •   Leveraging research data and information to proactively identify business opportunities and gain internal support to act upon these opportunities.

  •   Conveying analysis and recommendations via presentations and written reports.

  • Generate relevant consumer insights that will help the business leaders in taking strategic decisions that will drive brand performance and business growth.

  •   Manage Innovation projects from the business issue, and development of innovations in the pipe to a successful launch after critical analysis of business opportunities and requirements to win in the marketplace.

  •   Lead development and commercialization of new products from ideation to launch.

  •   Regularly updating the commercial through presentations and explanations of Innovations in the pipeline.

Job Requirements

Required Education/Experience and Key Skills 

  •   Minimum 8 years experience in product development, product management, market research, competitive intelligence, consumer insights, and Innovation.

  •   Courageous and strong execution excellence with a highly collaborative mindset to drive shared results.

  •   MA Degree in Marketing, Business Administration, Statistics, or a Business-related field is required.

  •   Experienced in managing a wide range of qualitative and quantitative research.

  •   Possess strong analytical skills with the ability to leverage data to develop strategy/decisions.

  •   A strategic thinker with good communication and presentation skills.

  •   High level of professionalism and a strong sense of accountability to work independently.

How to Apply

Submit your CV and cover letter via email: HR@ubethiopia.com

N.B: Please state the role and location you are applying for in the subject line of your email
Only Shortlisted candidates will be contacted.

Fields Of Study

Business Administration

Marketing Management

Marketing & Salesmanship

Statistics

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