Marketing Develop and drive all marketing initiatives and processes for the concerned category of paints for the Unit Work towards consumer insights and ATL and communication campaign designs Design and facilitate execution of BTL activations through Sales & Marketing & Activation team Influencer Management: development, maintenance, and monitoring of Influencer loyalty program Supporting the unit marketing team and provide support to the sales and activation teams in the unit Coordination with Sales, R&D to drive product top lines, bottom lines & liquidation Activation Responsible for managing and increasing revenue from service (Safe Painting) for the company Deliver on the key objectives for the large contractor program - CCA Responsible for planning & driving product and influencer activations in the unit Coordination with Sales to drive liquidation and build consumer franchise
Primary Responsibilities Formulation of marketing plans and calendar to achieve desired goals Understand stakeholder requirements, comprehend specs and identifying existing/latent needs Clear understanding of the competitive landscape and planning in accordance with it Engaging with R&D on benchmarking exercises and U&A Studies Development and implementation of Brand/ Product initiatives for the network and Applicators and end consumers Planning, monitoring and Supporting unit marketing function for New Product Launches Influencer Management Development, maintenance and monitoring of Influencer Create a roadmap for Retailing initiatives for the unit. Improve and enhance the range of Retailing Services offered by the unit Lead the digital marketing initiatives and train support unit marketing team– website, social mediating team Marketing support for activation teams, performance monitoring for activation team and agency Improvement of Consumer understanding to improve marketing programs – consumer research, insight mining & U&A leading to consumer communication Development of Goals for the Business and Formulation of Activations plan of the unit for achieving the same. Managing a team across the country responsible for D2C Service “Safe Painting Service” (SPS) & Champion Contractor Initiative (CCA). To take full responsibility of Manning, processes and output of the said group

Job Requirements

• Qualification: Business Management studies – Marketing or business studies

• Previous Experience: 4+ years (with min 2 Years in Marketing role/research company)

• Language Fluency (Written and Spoken): English and Amharic

How to Apply

Register using the following LINK