Job Expired
Content Marketing Officer
Info Mind Solutions PLC
Creative Arts
Journalism
Addis Ababa
2 years - 5 years
1 Position
2023-01-20
to
2023-01-28
Journalism, media studies and communication
Full Time
Share
Job Description
Scope and General Purpose:
This position is responsible for content planning and creation in line with the business strategy and content mapping that will be distributed across Africa Jobs Network social media and multi-media channels to establish a brand identity and online presence to attract customers and establish AJN as an industry and thought leader.
Main Duties
Email marketing content for email marketing that aligns with customer experience journey execution. Contents like; feature changes and updates, discounts and promotions, monthly regular content AJN news, tips & tricks, candidate pool stats of interest, MOU with organizations that have a large list serve and channel messages through them, latest trends in the industry, insights, and research.
Website: Content for the website – rich and fresh website content, blogs, and posts (static and interactive) content to attract candidates. Aligned with SEO strategy keyword analysis & strategy. Website content
Social media: content and caption to create engagement on social media tailored to target groups to be distributed via different channels
Direct sales – new business through lead generation and additional business from existing clients
Customer-based Events
Organize internal events for candidate engagement
Identity and participate in external events– sponsorships, speaking engagements, branding, and co-organize
Undertake content marketing initiatives to achieve business targets.
Produce high-quality content by researching trendy topics relevant to the subject matter inline with content strategy and plan
Generate ideas to increase customer engagement
Reports to: Business Development Manager
Dotted line to: Communication and Marketing Manager.
Liaises with: All Department Managers
Hours of Work: Officer hour
Job Requirements
Qualifications:
Bachelor's degree in communications, journalism, or a related field.
Minimum of 2-5 years relevant experience in a content creator role.
Excellent verbal, written, and interpersonal skills.
Good time management and organizational skills.
Proficient in Microsoft Office, and content management systems, and has a basic understanding of social media platforms.
How to Apply
Register using the following LINK
Note: Use "Content Marketing Officer " in the subject line of the email!
Fields Of Study
Journalism, media studies and communication
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