Job Expired
Digital marketing manager
Ashewa Technology Solution S.C
Business
Marketing Management
Addis Ababa
5 years
1 Position
2023-02-10
to
2023-02-20
Marketing
Marketing Management
Full Time
Share
Job Description
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, & social media
Display advertising campaigns & design, build & maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns
Work with the rest of the social media team to create and manage all social media accounts including content creation, moderation, reporting during work & primetime viewing hours
Support the Online Corporate Digital Marketing team by partnering with internal stakeholders, Online and Brand digital teams, along with agency partners, to drive sales across multiple brand-specific websites
Assist team in identifying, conceptualizing and executing opportunities within arena of digital marketing to support Online sales, drive traffic and attract new customers
Manage affiliates relationships and online display campaigns to generate incremental demand, optimize contribution, and acquire new buyers
Handling strategic online initiatives
Leading marketing campaigns from the idea stage through to their execution & implementation
Monitoring and evaluating online media campaigns to keep them fresh and effective
Directing the hiring of marketing and promotions staff and supervising their work
Negotiating advertising contracts
Working with other department heads and staff to discuss plans and marketing strategies
Collaborating with finance staff to set and stay within budget
Staying current with emerging opportunities in the digital marketing world
Job Requirements
· Proven working experience in Digital Marketing
· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
· Solid knowledge of website analytics tools (Google Analytics, NetInsight, Omniture, WebTrends)
· Working knowledge of advertisement serving tools (e.g., DART, Atlas)
· Experience in setting up and optimizing Google Adwords campaigns
· Working knowledge of HTML, CSS, and JavaScript development and constraints
· Strong analytical skills and data-driven thinking
· Up-to-date with the latest trends and best practices in online marketing and measurement
How to Apply
Qualified & interested applicants are invited to submit an application letter with their CV CLICK HERE
Fields Of Study
Marketing
Marketing Management
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