Job Expired
Senior Market Researcher
Saria Consultancy PLC
Business
Marketing Management
Addis Ababa
5 years
1 Position
2023-02-15
to
2023-02-27
Marketing Management
Full Time
Share
Job Description
Duties and Responsibilities
Study and understand business objectives and design surveys to discover prospective customers’ preferences;
Collect information about customers, sales trends, products, key competitors, pricing models, sales and methods of operation to direct future business and marketing plans;
Compiling and analyzing statistical data using modern and traditional methods;
Remain fully informed on market trends, other parties research and implement best practices;
Manage and organize information with statistical software conducting qualitative or quantitative surveys;
Measuring the effectiveness of the current marketing programs and strategies of the company;
Perform qualitative and quantitative analyses to identify opportunities for product expansion;
Analyzing consumer preferences to determine the potential sales of a product;
Apply statistical techniques to interpret data and produce substantiated recommendations;
Simplifying complex data into a user-friendly format, such as graphs, charts, and other visual aids;
Proactively share and present market research reports and data analysis throughout the organization;
Advise management on new innovations in the area of market research, and create new ways to meet the needs of a changing marketplace;
Perform other duties assigned by the Sales and Marketing Director.
Requirements
Academic qualification
Degree in Marketing Management or related fields
Additional qualifications
Proficiency in English, both writing and speaking is essential
Exemplary organizational and multitasking skills.
Outstanding communication and interpersonal skills.
Creativity and Visionary
Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
Analytical aptitude and data-oriented approach
Years of experience:
5+ years of work experience in the fields.
Salary: Negotiable and attractive
How to apply
Submission: Interested applicants fulfilling the above requirements can submit their CV and copy of their credentials through our email address job@sariaconsult.com
Note: Don’t forget to write the position you are applying for in the subject line!
Fields Of Study
Marketing Management
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