Company Profile:   Rorank Business S.C. is a joint venture with a UK base company called Castlford Holding Investment Groups. We manufacture and distribute our flagship brands, Super Eagle and Crystal are renowned for their great taste and quality. Our new leading edge manufacturing and bottling facility is located in Cha Cha - Debre Birhan.

Summary

·         Manage all elements of the Marketing Mix to maximize performance in market: product position, Equity, distribution (recommendations to sales team), price & promotions, product quality and format;

·         Lead the development and roll-out of the brand support package and ensure the support materials support the brand positioning, acting as an ongoing marketing campaign for the brand;

·         Lead the development of all POS that may be required across the categories;  Be the brand guardian to ensure the business is presenting the brand correctly in all areas;

·         Track the key drivers of Brand performance, including Sales, marketing KPIs and competitor performance, use insights to develop course correction plans as appropriate to ensure targets are met;

Strategy

Ø  Work with the Marketing Manager in the ongoing development and implementation of the Sales target objectives and brand growth plans.

Ø  Own and champion a consistent visual brand identity across the business. Create a toolkit for people to use to protect the integrity of the branding;

Ø  Consumer insight – develop an intuitive understanding of target consumer attitudes, behaviors and needs both now and in the future to feed into decision making. Use data from a variety of sources (market research, trends analysis, desk research, observation) to build a holistic picture of the consumers life and in relation to the category

Ø   Competitor - develop a comprehensive understanding of the brand categories and the key competitors therein. Keep abreast of competitor actions, ensuring internal visibility of implications for Rorank.

Ø  Evidence of product development Spearhead NPD projects from initial identification of potential market opportunities to product launch. Identify need for and work with Marketing Manager to research and assess business opportunities; Insure innovation opportunities are based on a sound understanding of the Market potential and growth, Consumer demand and need, raw material and production capability

Ø  Ensure current range stays one step ahead of its competitors as well as being relevant to consumer and customer through the key levers: quality, price and volume.

Team Work

Ø  Collaborate with and influence Sales, Production, Distribution and Supply Chain to co-ordinate their activities to deliver strategic and operating plan projects and objectives;

Ø  As a member of the Marketing Team, actively contribute  to the wider brand and commercial growth strategy of the company;

Ø  Lead, as assigned, cross-functional projects to successful

Job Requirements

Competency Requirement:

Ø  BA Degree in Marketing Management, Management, Business Administration or relevant field

Ø   1-2 years’ experience in the related field directly

 Functional and Behavioral Competence as stated below.

Functional

ü  Experience briefing creative agencies and agency management

ü  Brand asset management;

ü   Experience/Knowledge of brand positioning and management with an understanding of the drivers

ü   Brand and trade marketing experience

Personal Qualities

Ø  Results oriented and driven, with a track record for delivering to plan;

Ø   Flexibility to adapt quickly to changing circumstances.

Ø  Able to proactively question and challenge to prioritize and identify solutions in timely manner;

Ø   Clear and logical thinker with a strong numerical ability. Supported by a rounded commercial awareness;

Ø   Curious in nature and always looking to question, learn, and look for better ways to do things; Proactive, confident, coupled with strong verbal and presentation skills;

Ø   Personable, fun, team oriented.

Ø  Desirable Behaviors

Ø  Curious - eager to question, know and learn

Ø  Challenging - question one’s selves and others to find a better way

Ø  Brave - fight for what we believe in

Ø  Dynamic - make change happen

Ø  Innovative - forward thinking and original

How to Apply

Register using THIS LINK