Job Expired
United Beverages SC
Business
Marketing Management
Addis Ababa
7 years
1 Position
2023-03-01
to
2023-03-07
Marketing
Full Time
Share
Job Description
Come work with United Beverages Ethiopia at a growing company that offers great benefits with opportunities to advance and learn alongside accomplished business leaders.
Main Purpose
Management of all marketing activities, developing and protecting the brand equity in order to improve consumers awareness/perception and consequently improving the sales volume.
Creation and development of new brands, development of marketing launch/activation campaigns, and development and execution of brand plans.
§ Develop a Brand plan as per UB's Strategic Marketing plan.
§ Evaluate and report to stakeholders regarding the performance of brand marketing campaigns.
§ Identify relevant consumer insights and use them in the brand-building activities
§ Ensure that all brand activations are in line with channel segmentation and consumer and customer drivers
§ Manage the brand within the opportunities and limitations of the category and its dynamics
§ Effectively communicate portfolio strategy internally and externally
§ Led the development of a brand strategy with the relevant Board Committee
§ Consistently track brand performance to propose improvements to strategy and plan
§ Manage the brand full P&L as a business unit
§ Effectively lead the innovation process on high-complexity initiatives (ex: brand launches)
§ Manage content creation and media placement agencies in the development of the business & brand building communications
§ Lead the brand planning process and ensure all brand activities work together to deliver the brand objectives.
§ Create organizational alignment and commitment to effectively roll out the planned activities through other functions (Sales & Trade Marketing).
§ Monitor competitor marketing activity and utilize it for the creation and/or alteration of campaign strategies and marketing programs.
7 years of experience in FMCG Marketing at a well-known corporation
Bachelor’s degree or higher in Marketing.
Brand development and brand Building process experience
Required Differentiating Competencies
High creativity and innovative thinking
Management and Supervision skills
Time Management Skills:
Exceptional orientation and attention to detail
Ability to continually adapt to business needs.
Professional attitude and appearance
Interested and qualified candidates who fulfill the above requirement can send/submit their CV and Cover letter within Five consecutive working days from the date of announcement through Email: HR@ubethiopia.com by stating for which role they are applying in the subject line of their email.
Fields Of Study
Marketing
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