To deliver marketing interventions for our esteemed direct and indirect Channel Partners within designated region with the intent of growing subscribers’ base and revenue. 

Key Accountabilities

Trade Marketing Support

§  Implement, monitor and manage all agreed Brands and Marketing Plans for the Direct and Indirect Channel Partners (Mega Dealers, , Sub Agents, Branches, ESPs , , Retail stores, Direct Sales Force (DSF) etc) within the designated region.

§  Formulate, develop, initiate and brief in relevant, suitable and cost-effective Marketing Initiatives (advertising, sponsorships, events, brand activations, promotions etc.) that contribute to creating and growing awareness, demand and equity for DStv across the Channels.

§  Develop and implement Channel Partners’ growth plan in line with Financial Year target.

§  Develop and implement a trade marketing Picture of Success (PICOs) across channels to be replicated in all POS.

§  Establish key requirements for ATL & BTL inclusion within the annual Channel Partners plans and joint advertising campaign for the region.

§  Ensure Channel Partners produce effective customer experience and service to end-users.

§  Deliver agreed brand strategy across the Channels.

§  Develop media packs and conduct conferences and Trade shows.

§  Develop effective Trade Marketing materials adaptable to the channel and activity type according to Brand Guidelines

Marketing and Brand Management

§  Take delivery and stock of all out and in-bound marketing consignments (Promotional Items) to ensure contact delivery and accountability and manage payment to courier operatives and agencies.

§  Coordinate and participate in promotional activities and trade shows, working with developers, advertisers and production managers, to market products and services

§  Assist in promotional strategies and product development. 

§  Supervise branding at Events with support from in-store staff & merchandisers & students.

§  Monitor and ensure that all Branding / POS across MultiChoice Ethiopia offices, Mega Dealers and Key Installers in the designated region are current, up to date and in good state at all times.

§  Work closely with the Marketing Management team for building and strengthening the brand equity within the region

Budget Management

§  Execute brand activities on-ground, ensuring optimum cost management.

§  Monitoring of brand budget/expenditure for efficiency of spend.

Stakeholder Engagement

§  Regular feedback to Manager regarding the following:

§  Trade development

§  Success with promotions / displays.

§  Agency interaction, liaison with creative vendors on a regular basis to move the brand in the designated direction.

§  On time delivery of Assigned Marketing Projects with alignment from all Internal stakeholders and Agency partners.

§  Support in managing the Interface between Marketing, Sales and Customer i.e. Special projects roll-outs, Super dealer launches etc.

Sales Monitoring

§  Drive brand sales performance.

§  Identifying and monitoring sales activation activities.

§  Actively participating in roadshows within the region.

Monitors and communicates competitive activity to key internal stakeholders

Job Requirements

The incumbent is required to have the following qualifications and experience level:

§  A bachelor’s degree or equivalent from recognized institution. An MBA is an added advantage.

§  8 years senior Sales and Marketing/ Product management experience Proficient in computer applications.

§  Digital savvy.

§  Understanding of distribution delivery platforms and understanding on how to effectively use social media platforms for marketing and sales.

§  Experience in the distribution of FMCG and the role requires 60% traveling to regional cities.

Knowledge of the dynamics of consumer and business sectors across unique markets in Ethiopia

The incumbent is required to have the following functional competencies:

Technical Competencies  

§  The incumbent is required to have the following qualifications and experience level:

§  A bachelor’s degree or equivalent from recognized institution. An MBA is an added advantage.

§  8 years senior Sales and Marketing/ Product management experience Proficient in computer applications.

§  Digital savvy.

§  Understanding of distribution delivery platforms and understanding on how to effectively use social media platforms for marketing and sales.

§  Experience in the distribution of FMCG.

Knowledge of the dynamics of consumer and business sectors across unique markets in Ethiopia

Behavioral Competencies  

§  Problem Solving

§  Result Orientation

§  Attention to Detail

§  Time Management

§  Planning & Organizing

§  Resilience

Ideas Generation

How to Apply

Interested candidates are invited to send their CV and/or cover letters through THIS LINK showing your preferred location.

Only shortlisted candidates will be contacted.