Duties & Responsibilities

·         Plan and execute all digital marketing, including SEO/SEM, marketing database, email, & social media

·         Display advertising campaigns & design, build & maintain our social media presence

·         Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

·         Identify trends and insights, and optimize spend and performance based on the insights

·         Brainstorm new and creative growth strategies

·         Collaborate with internal teams to create landing pages and optimize user experience

·         Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

·         Instrument conversion points and optimize user funnels

·         Collaborate with agencies and other vendor partners

·         Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

·         Maintaining our social media presence across all digital channels

·         Measuring and reporting on the performance of all digital marketing campaigns

·         Work with the rest of the social media team to create and manage all social media accounts including content creation, moderation, reporting during work & primetime viewing hours

·         Support the Online Corporate Digital Marketing team by partnering with internal stakeholders, Online and Brand digital teams, along with agency partners, to drive sales across multiple brand-specific websites

·         Assist team in identifying, conceptualizing and executing opportunities within arena of digital marketing to support Online sales, drive traffic and attract new customers

·         Manage affiliates relationships and online display campaigns to generate incremental demand, optimize contribution, and acquire new buyers

·         Handling strategic online initiatives

·         Leading marketing campaigns from the idea stage through to their execution & implementation

·         Monitoring and evaluating online media campaigns to keep them fresh and effective

·         Directing the hiring of marketing and promotions staff and supervising their work

·         Negotiating advertising contracts

·         Working with other department heads and staff to discuss plans and marketing strategies

·         Collaborating with finance staff to set and stay within budget

·         Staying current with emerging opportunities in the digital marketing world

Job Requirements

Educational Qualifications and Experiences

·         BA/MA/BSc/MSc Degree in any social science or natural science or related field

·         Above 5 Years Direct Experiences on the position

Other Requirements

·         Proven working experience in digital marketing

·         Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

·         Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

·         Solid knowledge of website analytics tools (Google Analytics, NetInsight, Omniture, WebTrends)

·         Working knowledge of advertisement  serving tools (e.g., DART, Atlas)

·         Experience in setting up and optimizing Google Adwords campaigns

·         Working knowledge of HTML, CSS, and JavaScript development and constraints

·         Strong analytical skills and data-driven thinking

·         Up-to-date with the latest trends and best practices in online marketing and measurement

How to Apply

Qualified & interested applicants are invited to submit an application letter with their CV within ten consecutive working days beginning from the date of this announcement.

NB:- Interested applicants you have to apply CLICK HERE