Roles:

Marketing

Ø  Develop and drive all marketing initiatives and processes for concerned category of paints for the Unit

Ø  Work towards consumer insights and ATL and communication campaign designs

Ø  Design and facilitate execution of BTL activations through Sales & Marketing & Activation team

Ø  Influencer Management: development, maintenance and monitoring of Influencer loyalty program

Ø  Supporting the unit marketing team and provide support to the sales and activation teams in the unit

Coordination with Sales, R&D to drive product top lines, bottom lines & liquidation

Activation

Ø  Responsible for managing and increasing revenue from service (Safe Painting) for the company

Ø  Deliver on the key objectives for the large contractor program - CCA

Ø  Responsible for planning & driving product and influencer activations in the unit

Ø  Coordination with Sales to drive liquidation and build consumer franchise

Primary ResponsibilitiesBusiness Responsibility Areas(Please detail out at least 8-10 responsibility areas)Key Performance IndicatorsØ  Formulation of marketing plans and calendar to achieve desired goalsAnnual Marketing PlanØ  Understand stakeholder requirements, comprehend specs and identifying existing / latent needsDelivery of Business GoalsØ  Clear understanding of the competitive landscape and planning in accordance with itComp pricing & specs metricØ  Engaging with R&D on benchmarking exercises and U&A StudiesTools and demo kitsØ  Development and implementation of Brand/ Product initiatives for the network and Applicators and end consumersSpecific initiatives with targets. Prod- sales targets, product penetration, specific milestones)Ø  Planning, monitoring and Supporting unit marketing function for New Product LaunchesSales Volume-Value, Network penetration, Prod penetrationØ  Influencer Management Development, maintenance and monitoring of InfluencerNo of Applicators enrolled/activeNo of applicators in top tierNo of applicators doing monthly transactionsØ  Create a roadmap for Retailing initiatives for the unit. Improve and enhance the range of Retailing Services offered by the unitNo. of stores implementedNo. of services/ storesØ  Lead the digital marketing initiatives and train support unit marketing team– website, social mediating teamNo. of initiatives/ user engagementØ  Marketing support for activation teams, performance monitoring for activation team and agencyAgency productivity, Activation team productivity, Tools and collaterals usabilityØ  Improvement of Consumer understanding to improve marketing programs – consumer research, insight mining & U&A leading to consumer communicationCollection and Analysis of Consumer feedback through various channelsØ  Development of Goals for the Business and Formulation of Activations plan of the unit for achieving the same.No. of influencers/ contractos engaged, Revenue targets for Champion ContractorsØ  Managing a team across the country responsible for D2C Service “Safe Painting Service” (SPS) & Champion Contractor Initiative (CCA). To take full responsibility of Manning, processes and output of the said group.No. of sites & vale for delivering Safe Painting Service (SPS) with other key metrics including product delivery, mechanization, etc.Ø  Support and build capabilities at local level for sales in influencer management.Sales target achievement through this off roll teamØ  Own the influencer loyalty program. To drive registration, usage and process to maximize influencer usage through this program.Ø  Co-ordinate with sales and marketing teams to customize content and plan the activation calendar.Ø  Development of input plan and monitoring the same

Job Requirements

Role requirements/ Specifications

Qualification

Business Management studies – Marketing or business studies

Previous Experience

4+ years (with min 2 Years in Marketing role/research company)

Language Fluency (Written and Spoken)

·         English and Amharic

Functional Competencies

•       Brand and product Management

•       Communication and Sales Promotion

•       Strong analytical skills

•       Consumer research/insights

Behavioral Competencies

•       Ability to quickly adapt to different situations depending on requirements

•       Show initiative and perseverance

•       Good interpersonal skills and strong organizational skills

•       Able to work in matrix structure as learning/adapting from other AP Global units and coordination with Central Marketing will be a key requirement

How to Apply

Register using the following LINK