Job Expired
Channel and Trade Marketing Manager
Coca-Cola Beverages Africa
Business
Marketing Management
Addis Ababa
7 years
1 Position
2023-03-30
to
2023-04-05
Business Administration
Marketing Management
Economics
Full Time
Share
Job Description
Channel and Trade Marketing Manager
An exciting vacant position has arisen at East Africa Bottling Share Company - Ethiopia for the role of Channel and Trade Markating Manager. East Africa Bottling Share Company ( EABSC) works with the world’s most cherished trademark; invests in the most sophisticated production system in the world and employ people who are prepared to work with passion and focus.
The position is structured to report to the Country Commercial Director
Key Duties & Responsibilities
Revenue & Growth
Leads market, category and portfolio segmentation to define growth opportunities
Leads the development of brand, pack, price and promotional strategies that maximize revenue and impact across categories and channels.
Ensures all strategies and activities are consistent with brand positioning
Develops resourcing plans which anticipate the organizational requirements to implement category portfolio strategy.
Insights & Knowledge
Collaborates and aligns with CCBA to develop OBPPC
Leads and establishes category vision and drivers.
Leads the development of channel strategies.
Leads the development of segmented proposals to deliver transformational change with customers and consumers
Channel Marketing
Develop and execute Channel & Trade Marketing Plans in the country.
Deliver superior brand activation, shopper and channel strategies and plans.
Generate promotional execution strategies to support sales and maximize revenue growth
Communicate brand activation plans to channel regional and national key account sales teams to ensure superior in store execution
Skills, Experience & Education
First Degree in Marketing Management/ Management/ Economics/Business Administration or related field of studies with a minimum of 7 years relevant work experience in sales and marketing of which 3 years on managerial position.
General
Applicants must be Ethiopian Nationals.
Application Closing Date: 2023/04/05
How to apply:
Register using the following link CLICK HERE
Fields Of Study
Business Administration
Marketing Management
Economics
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