Our client is the newest Ethiopian sport-based company to hit the market. With
its user-friendly interface, it offers an exciting new way for Ethiopians to get in on the action. Whether it's football, e-sports, virtual sports or more, it has something for every sports fan. 

As a sport book executive You will increase customer retention and engagement with a focus on our
Sportsbook product through excellent multi-channel communication (SMS,
Telegram, Account Messages and Facebook) and event driven ad-hoc promotions.
You will work closely with internal and external stakeholders to ensure engagement
of customers with refreshing, perfectly executed campaigns and relevant
communication cycles. Your focus is on customer engagement by constant
optimization of customer communication, website content and user experience.

Responsibilities

•  You will create campaigns and user journeys using cutting edge CRM and
  CMS tools.

• You will use your creative nature to write marketing copy and oversee
  campaign asset design.

• You manage and improve automated customer life cycle communications and
  ensure relevant Gaming communications across all channels with aligned
  website content e.g. Welcome, Conversion, Retention, Reactivation and
  Churn cycles.

• You will stay informed and current by researching market trends, competitor
  campaigns, promotions, and communication and share that knowledge with
  your team.

• You will present the CRM plans weekly and monthly to the wider team,
  including Campaign results.

Job Requirements

• Bachelor's Degree in Marketing

• Amharic and English Languages. As the leading sports betting provider,
  native or fluent Amharic/English language skills both written and spoken are
  required.

• Experience. You have 2+ years of CS, CRM, or Gaming industry experience.

• Customer-centric mindset. The customer is always in the middle of everything
  you do. As such, you design and deliver solutions with them in mind.

• Strong understanding of customer data is vital to the role. Staying on top of
  the business daily KPIS will help shape and mold the CRM plans.

• Collaborative. You will work cross-functionally with external partners and
  internal teams to nurture mutually beneficial relationships.

• Open to change. You maintain a flexible and creative mindset that allows you
  to adapt easily to changing situations and circumstances.

• Personal & professional integrity. You have the desire and determination to
  work hard to meet the job’s goals while adhering to policies.

•  Solution-oriented & hands-on. You’re consistently achieving results, even
  under tough circumstances and never too busy for operational work.

•  Fast paced environment. Loving the heat of the game, you can
  create campaigns from the scratch and bring all your creative skills to the
  pitch. With your start-up mindset you really can make an impact here.
  Additional Skills:

• Knowledge of retention and reactivation strategies.

• Good html and Excel knowledge.

• You will create campaigns and user journeys using cutting edge CRM and
  CMS tools.

• You will use your creative nature to write marketing copy and oversee
  campaign asset design.

•  You manage and improve automated customer life cycle communications and
  ensure relevant Gaming communications across all channels with aligned
  website content e.g. Welcome , Conversion, Retention, Reactivation and
  Churn cycles.

• You will stay informed and current by researching market trends, competitor
  campaigns, promotions and communication and share that knowledge with
  your team.

•  You will present the CRM plans weekly and monthly to the wider team,
  including Campaign results.
  Requirements

• Bachelor Degree in Marketing

•  Amhraic and English Languages. As the leading sports betting provider,
  native or fluent Amhraic/English language skills both written and spoken are
  required.

• Experience. You have 2+ years of CS, CRM, or Gaming industry experience.

•  Customer-centric mindset. 

•  Strong understanding of customer data is vital to the role. Staying on top of
  the business daily KPIS will help shape and mold the CRM plans.

•  Collaborative. You will work cross-functionally with external partners and
  internal teams to nurture mutually beneficial relationships.

•  Open to change. You maintain a flexible and creative mindset that allows you
  to adapt easily to changing situations and circumstances.

• Personal & professional integrity. You have the desire and determination to
  work hard to meet the job’s goals while adhering to policies.

• Solution-oriented & hands-on. You’re consistently achieving results, even
  under tough circumstances and never too busy for operational work.

• Fast-paced environment. Loving the heat of the game,  and you can
  create campaigns from the scratch and bring all your creative skills to the
  pitch. With your start-up mindset, you really can make an impact here.
  Additional Skills:

•  Knowledge of retention and reactivation strategies.

• Good HTML and Excel knowledge.

How to Apply

Send your Credentials via email: apply@yes.et

Note: State "Sportsbook CRM Executive" in the subject line of the email!