Job Expired

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Trade Marketing Manager

Multichoice Ethiopia Plc

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Business

Marketing Management

Addis Ababa

3 years - 5 years

1 Position

2023-04-19

to

2023-04-29

Required Skills
Required skills have not yet been specified for this position this job
Fields of study

Marketing

Marketing Management

Full Time

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Job Description

Trade Marketing

§   Implement the Segment Channel Strategy for product communication in retail channels and point of sales

§   Manage the development and execution of brand experience throughout retail - Collaborates with sales teams to turn the “selling stories” into sales tools

§   Develop point of sales solutions to promote product features and specifications

§   Execution of activities ensuring the desired product benefits and brand values/equity are properly communicated

§   Ensuring alignment across the Sales and Marketing departments on field sales needs and marketing initiative

§   Ensures efficient spending of trade marketing budget and supervises the trade marketing spend in-country

Retail Display Guidelines

§   Develop and monitors the implementation of retail display and merchandising guidelines for all sales touch points- Trade Brand Bible

§   Continually monitor the implementation of the display and merchandising guidelines by all resellers / Agencies / Installers and take remedial action through appropriate structures where necessary

Provide input into cycle brief for sales operations specifically with regards to the adherence to the retail display and merchandising guidelines.

Stakeholder Relations

§   Provide specialized and technical trade and marketing support to internal and external stakeholders to ensure achievement of functional and organizational objectives

§ Establish and monitor healthy, diverse internal and external relations and implement remedial actions where required, in the achievement of organizational goals

Job Requirements

Qualifications

Bachelor’s Degree in Marketing or in a related fields

Experience

§   A minimum of 3-5 years Consumer electronics, FMCG, Trade Marketing experience  

§   Sales experience would be an added benefit

§ Proven experience in marketing.

Technical Competencies 

§   Brand Management

§   Relationship Building

§   Trade Marketing

§   Sales/Marketing Management

§ Project Management

Behavioral Competencies 

§   Accountability

§   Teamwork

§   Delegation

§   Interpersonal Support

§   Perseverance

§   Motivating

§   Prioritization

§ Analytical Thinking

How to Apply

Interested candidates are invited to send their CV and/or cover letters through CLICK HERE

Only shortlisted candidates will be contacted.

Fields Of Study

Marketing

Marketing Management

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