Job Expired

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Director, Marketing & Communications

Amhara Bank

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Business

Marketing Management

Addis Ababa

8 years - 10 years

1 Position

2023-06-12

to

2023-06-16

Required Skills
Required skills have not yet been specified for this position this job
Fields of study

Accounting

Business Management

Marketing Management

Economics

Full Time

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Job Description

Purpose of the Job:

To support the Bank increase its market share by enhancing its accessibility through increased visibility and introducing new products and services; effectively reaching out existing and potential customers through integrated marketing communication programs and building a sustainable corporate identity and image of the Bank

Job Requirement

  • Qualification: MBA/MA/BA in Marketing Management/Business   Management/ Accounting/      Economics/Business Administration/ Finance and Economics or any other related field

  • Experience: Eight/Ten (8/10) years of relevant experience, of which three (3) years in managerial position.

Essential Functions:

  • Review the analysis of consumer trends, competitor positions and market conditions;

  • Review new product ideas to determine feasibility and potential market demand;

  • Lead and coordinate studies on new product development and modification of existing products to meet customer expectation;

  • Initiate and participate in workshops and briefings on new and modified products and services in collaboration with other work units;

  • Conduct market and need assessment researches to identify potential areas for the development of new financial products, and revisiting existing products;

  • Drive the development of products, develop detailed project development plan, track and monitor project progress, ensure effective implementation of new products, initiate and perform post implementation review after launch;

  • Work closely with customer experience managers to develop and implement customer journey with the best market practice and excellent customer experience

  • Handle other related duties as may be required

Place of Work: Head Office

How to Apply

Register using the following link CLICK HERE

  • Only shortlisted candidates will be communicated.

  • Hard copies or physical applications will not be accepted.

Interested applicants fulfilling the above requirements are invited to apply within five (5) consecutive days from June 12, 2023, to June 16, 2023 with

Beyond Financing!

Fields Of Study

Accounting

Business Management

Marketing Management

Economics

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