Amref Health Africa is seeking a Digital Media Officer to provide technical leadership and support for the USAID Integrated Youth Activity (IYA) that aims to empower youth to advance their own economic, civic and social development across 18 major cities of Ethiopia. This position will support digital media interventions and the Kefeta virtual space operations of IYA. He or she will help in designing and posting digital media contents into the virtual space, Kefeta telegram, facebook and other social media platforms as appropraite. He or she will also support the documentation and sharing the program’s progress, innovations and success stories through meaningful engagement of young people in digital space. S/he is responsible for the data sharing processes among the consortium partners and the youth through digital media. Depending on need and as appropraite, this posotion holder will closely work with the M&E team on database management support and on documentation of success stories and sharing them regularily on digital media options.

II. DUTIES AND RESPONSIBILITIES: 

The Digital Media Officer is responsible for managing Kefeta’s social media channels, coordinating the production of digital content for Kefeta’s Virtual space, Facebook and telegram pages and other social media platforms, and other marketing activities as directed.

Key Responsibilities

• Plan and implement social media campaigns that drive youth beneficiaries’ growth and engagement.

• Manage the creation of digital content (including photography and video) for publication through various digital channels including liaison with external digital agencies and internal communications department.

• Manage the weekly scheduling of Kefeta’s social media content.

• Coordinate and support the creation of all digital content such as website, blogs, press releases and podcasts, infographics, videos, etc. 

• Support the establishment of Kefeta’s web presence and work to improve our brand presence

• Maintain and manage all our social media channels in collaboration with the content development manager and the ICT unit of Amref

• Provide suggestions on different social media service promotion or marketing methods 

• Suggest strategies and methods for improvement

• Regularly track and get insights into other stakeholders’ strategies

• Stay up-to-date with digital media technologies and latest trends

• Monitor and track the feedback on the digital media platforms and provide regular summary reports to the senior management and also indicate red flags as appropriate

• Ensure appropriate marketing and promotional opportunities for Kefeta’s events and activities in close collaboration with the different technical leads and directors.

• Undertake event coordination and support of project-wide events e.g. festivals, review meetings, advocacy workshops and others as appropriate.

• Ensure the branding and marking compliance of the contents uploaded on the kefeta social media platforms

•  Synchronize the social media information and users tracking system into the Kefeta’s Database system for coordinated recording and reporting

• Support the M&E team in capacity building, data quality assurance, database management, coordination and implementation of other M&E activities

• Undertake other duties, as required

Job Requirements

QUALIFICATIONS & EXPERIENCE

• Bachelor's Degree in Statistics, Health Informatics, Marketing, Social Science or equivalent education and at least 3 years work experience;

• Knowledge and experience in different data base and statistical packages (DHIS2, SPSS, Microsoft office applications);

• Experience cultivating relationships and collaborating with a variety of Ethiopian stakeholders including youth, NGOs, the private sector, and community-based institutions;

• Demonstrated commitment to creating a learning environment in an activity including experiences leading digital media platforms;

• Excellent interpersonal and communication skill; Experience working collaboratively with teams from diverse backgrounds;

• Strong presentation, reporting, and communication skills;

• Spoken and written fluency in English and Amharic;

• Experience in the creation and coordination of content, including photography and video, for digital marketing.

• Extensive knowledge and experience managing multiple social media platforms including, but not limited to, Instagram, Facebook, Twitter, You Tube, LinkedIn

• Experience using Facebook Ads management and scheduling tools

Desirable qualifications

• Skills and experience using video editing software.

• Good knowledge of Photoshop, Final Cut Pro, Audacity or other media editing software

• Experience with visual communication methods 

• Knowledge of web design

• Experience with content management

• Team player

• Good time-management skills

• BSc degree in Marketing, Digital media or relevant field

How to Apply

Interested applicants please visit our website https://bit.ly/42zofIA to submit your application. You will be directed to our online portal where you will need to create an account in order for you to be able to submit your application. Your application should include a cover letter, detailing why you are the best fit for this position, and your CV with relevant skills and experience. Closing date will be June 21, 2023. Only shortlisted candidates will be contacted.

If you face any challenge applying on our website contact us at  ETrecruitment@Amref.org.

Duly note that Amref Health Africa does not require applicants to pay any money at whatever stage of the recruitment and selection process and has not retained any agent in connection with recruitment. Amref Health Africa is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all staff to share this commitment. Amref Health Africa is an equal opportunity employer and has a non-smoking environment policy.