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PR Officer

Sandford International School

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Business

Business Administration

Addis Ababa

2 years

1 Position

2023-06-20

to

2023-06-29

Required Skills
Required skills have not yet been specified for this position this job
Fields of study

Journalism, media studies and communication

International Relations/Affairs

Political science

Full Time

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Job Description

Job Purpose

To ensure that the School is successful in implementing its strategies that enhance its image, influence, and engagement with the general public and key partners/stakeholders. Manage the media and communication groups, build and maintain a strong organizational reputation, and increase the visibility of the School.

The post holder must subscribe fully to SIS’s ethos and core beliefs of lifelong learning opportunities and values, every child matters and understand how academic study, pastoral care, and co-curricular activities contribute equally within it. The person will actively promote the SIS vision through enthusiastic participation in all areas of school life, leading by example, and serving as a role model of uncompromising ethics, personal honesty, and high professional integrity.

The PR Officer will be responsible to Promote, enhance, and protect the School’s brand reputation, and the visibility of the School. Engages various audiences—including Parents, Students, Community, Government Agencies and on the School’s programs, and priorities. Generate a communication strategy that will allow the School’s leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media, key influencers, and online audiences. Develop narrative strategies for SIS priority areas, including messaging, talking points, story development, and more.

Key Aims

  1. Work with the leadership team and staff to recognize internal and external communications opportunities and solutions and define and execute appropriate strategies to support them.

  2. Develop a strategy for the comprehensive use of media, rebranding, and visibility of the School.

  3. Oversee implementation of all SIS’s communication strategies including websites and digital platforms; print communications including the periodic reports; media relations; government relations; events; and arts/entertainment engagement.

  4. Implement new digital strategies to build online support through the adoption of digital tools, platforms, and data analytics.

  5. Ensures comprehensive use of media and visibility of the School.

  6. Disseminates key messages across the School.

  7. Manages content delivered through internal communication channels.

  8. Support in the preparation of the SIS communication work plan and support their implementation.

  9. Support in the preparation of reports to relevant organs.

  10. Support in the development of policies and procedures for the Function and lead in their implementation and continuous review.

Communication

  1. Ensure that positive communication is maintained with parents through reports, parents’ consultation evenings, letters, and other informal opportunities e.g. Newsletters/Google Classroom.

  2. Respond to stakeholders’ inquiries through appropriate channels.

  3. Keep accurate records of all communication with internal and external stakeholders, and any other pertinent pastoral information relating to the School activities.

  4. Draft, edit, and post compelling and engaging content for the SIS’s social media platform

Job Requirement

  • Qualifications & Education:  MA/BA Degree in Journalism, Communication, Public Relations, International Studies, Political Science and another related field

Experience & Knowledge:

  • Experience working with local media monitoring and reviewing

  • Substantial experience in the translation of documents

  • Substantial experience in drafting articles and communications

  • Ability to build effective professional relationships with students, staff, parents/carers, partners, and other stakeholders

Skills

  • Ability to build effective professional relationships with students, staff, parents/carers, partners, and other stakeholders

  • Ability to work with initiative, as an individual and as a team member

  • Able to intelligently use data to raise standards

  • Ability to contribute to the leadership team of the School and represent the needs of both internal and external stakeholders.

  • Ability to manage people, projects, events, and resources effectively

Personal Attributes

  • Excellent communication, organisational and interpersonal skills

  • Ability to lead and manage effectively, create a coherent and effective team and respond well to challenge

  • A commitment to excellence and working in partnership

  • A commitment to safeguarding and promoting the welfare of children and young people

How to Apply

Please forward your application letter and updated CV to:  bezaye@sandfordschool.org

“Sandford International School is committed to safeguarding and promoting the welfare of all children; and as a Non-Governmental Organization staff are expected to be non-partisan, committed to equal opportunity for all, irrespective of race, religion, and gender, and reject discrimination on any grounds”

Closing date: Ten days from the date of the advertisement.

Fields Of Study

Journalism, media studies and communication

International Relations/Affairs

Political science

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