Role Summary (Explain what the main reason for the position is.)

• Responsible for achieving, leading, development of regional crop protection business by implementing the go to market strategy that guarantees growth and development of herbicides, fungicides, and insecticide of various targeted crops in the region. 

Key Relationships (Specify the interpersonal relationships required to carry out the main responsibilities and achieve the KPI’s) 

Internal

• Leading and championing the business interest of the region as its ultimate representative.

• Constant collaboration & alignment with regional counterparts in Marketing, Technical, Supply Chain, Finance & associated support functions

• Consistent, supportive interaction with National Sales Manager and for alignment of objectives and activities.

External

• Efficient management of distributors, Retailers and farmers and other related crop stakeholders.

• Solution driven, end-user / Farmer Focus

• Active market representation & lobbying on behalf of BASF’s best interests.

Key Responsibilities, Tasks and Activities

• Defend and develop the BASF products and market share in the region 

• Achieve the sales targets 

• Responsible for the planning and management of sales accounts

• Represent BASF during sales events and trade shows

• Responsible for the monitoring and reporting on market and competitor activities as well as trend threats and market opportunities

• Attend and present technical product information at external and internal customer meetings 

• Manage demonstration trials to generate more sales

• Implementing go to market strategies for key segments

• Credit risk management of retailers

• Management of distributors and the entire route to market channel.

• Maintain high level technical competency with retailers

• Create farmers as part of CRM

• Ensure adherence to and compliance with all BASF guidelines and procedures

Key performance indicators (Measures which reflect the critical success factors of your job performance)

• Achievement of targeted budget monthly, quarterly and annually.

• Key account management excellence. 

• Existing farmer engagement (Volume targets, growth)

• Growth in share of the market.

Department: AP

Responsible to: National Sales Manager - Ethiopia

Role Accountability: Professional Leadership    Role: Officer    Role Family: Specialist

Role Family Cluster: Management    Job Family Cluster: Business   Job Family: Sales

Position Grade: 4    Effective date: May 2023

Job Requirements

Qualification & Experience

(Prerequisite for the position. Specifically focus on what is essential for the position)

• Degree in Crop protection, Agronomy, Entomology, Plant Pathology, Horticulture, Agriculture or relevant field

• Well informed and experienced within the crop protection industry in Ethiopia

• Key account management experience 

• Minimum 5 years’ experience in marketing, sales, technical and business development

• Field and project management experience

• Strong communication skills, written and oral, strong organisational skills

• Self-driven, proactive and motivated

• Team player

• Proficient computer skills (Microsoft Office)

Skills (What is required to carry out work within the specific function/technical area)

• High confidence, outspoken, extroverted personality.

• Key Account Management

• Technical skills

• Knowledge of crop growing industry and geographies.

• Forecasting and Market Analytics

• Customer relationship

Key Competencies

(Please choose 3-4 competencies critical to this position and the relevant level)

• Act with Entrepreneurial Drive   

• Demonstrate Customer Focus

• Communicate Effectively

• Collaborate for Achievement 

How to Apply

Submit your CV via email: basf@ethiojobs.net